Renault Archives - Campaign Middle East

Turning indoor sports into a community marketing engine

Anup Oommen — Thu, 21 Aug 2025 13:39:22 +0000

In Abu Dhabi, sports are more than games. They are a language of community and a bridge between people. For Al Masaood Automobiles, the official dealer of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain and Al Dhafra region, investing in sports is investing in the city we serve. This vision came alive this […]

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Arabian Automobiles connects brand and cause with #DriveToZero

Ishwari Khatu — Fri, 25 Oct 2024 11:24:09 +0000

Arabian Automobiles Company (AAC), the exclusive distributor for Nissan, INFINITI, and Renault in Dubai, Sharjah, and the Northern Emirates, recently launched its breast cancer awareness campaign, #DriveToZero. The campaign was designed to encourage early detection and raise awareness through eight targeted activities supported by strategic partnerships and multi-platform engagement. The initiative was anchored on two […]

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Initiative wins Arabian Automobiles media work for Infiniti and Renault

Austyn Allison — Sun, 05 Mar 2017 06:11:40 +0000

Initiative Mena has won the media planning and buying account for Arabian Autmobiles Company brands Infiniti and Renault. The distributor had called for a pitch for its media duties in October 2016, and Initiative pitched against five agencies. Campaign understands these included Initiative’s MCN sister agency Magna and Omnicom Media Group’s OMD. Arabian Automobiles Company […]

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Surely brands don’t want to be associated with repression?

Campaign Staff — Fri, 03 Jun 2011 17:05:19 +0000

Money really does override all other concerns. What other conclusion is there to reach after the announcement today that the FIA is to proceed with the Bahrain Grand Prix on 30 October? A grand prix that will bring shame and negative publicity to all those who participate. The FIA decision was made despite opposition from […]

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Renault hands Saudi creative brief to TBWA\Raad

Campaign Staff — Thu, 08 Jul 2010 06:42:35 +0000

TBWA\Raad has won Renault’s creative brief in Saudi Arabia following a pitch against two other international agencies. The appointment follows Mindshare’s winning of the media planning and buying account last month, with TBWA\Raad working for Gulf Advantage Automobiles, Renault’s new exclusive distributor in the kingdom. Ghassan Kassabji, managing director of TBWA\Raad Saudi Arabia, said: “We […]

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Mindshare drives off with Renault account

Campaign Staff — Sun, 20 Jun 2010 08:34:06 +0000

Mindshare has won Renault’s media planning and buying account in Saudi Arabia following a competitive pitch. The agency’s Riyadh operation will take over the French car manufacturer’s media business in the kingdom with immediate effect. The appointment means that incumbent Optimedia retains only the corporate and GCC Renault accounts. Mindshare will work with Suhail Bahwan […]

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