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		<title>Data-backed strategies to drive retail sales during Ramadan</title>
		<link>https://campaignme.com/data-backed-strategies-to-drive-retail-sales-during-ramadan/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 21 Feb 2025 05:30:22 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[active users]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[Consumer behaviour]]></category>
		<category><![CDATA[consumer expectation]]></category>
		<category><![CDATA[conversions]]></category>
		<category><![CDATA[Ecommerce.]]></category>
		<category><![CDATA[engagements]]></category>
		<category><![CDATA[Holy Month]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[non-organic installs]]></category>
		<category><![CDATA[paid marketing]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Ramadan]]></category>
		<category><![CDATA[remarketing]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=96761</guid>

					<description><![CDATA[<p>&#160; With the Holy Month of Ramadan on the near horizon, consumers are expected to spend more time on their mobile devices, shopping for gifts, food, and fashion. This presents brands with a unique opportunity to capture attention and drive conversions. This ‘Ramadan effect’ is well documented and data speaks for itself – non-organic installs [&#8230;]</p>
<p>The post <a href="https://campaignme.com/data-backed-strategies-to-drive-retail-sales-during-ramadan/">Data-backed strategies to drive retail sales during Ramadan</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Should marketers amplify investments in gaming opportunities?</title>
		<link>https://campaignme.com/should-marketers-amplify-investments-in-gaming-opportunities/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 22 Oct 2024 05:45:42 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ad spends]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple Search ads]]></category>
		<category><![CDATA[AppLovin]]></category>
		<category><![CDATA[AppsFlyer]]></category>
		<category><![CDATA[Budgets]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[gaming studios]]></category>
		<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[install market]]></category>
		<category><![CDATA[IronSource]]></category>
		<category><![CDATA[LiftOff Accelerate]]></category>
		<category><![CDATA[market insights]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media investments]]></category>
		<category><![CDATA[META]]></category>
		<category><![CDATA[Meta Ads]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[Moloco]]></category>
		<category><![CDATA[non-gaming]]></category>
		<category><![CDATA[remarketing]]></category>
		<category><![CDATA[Shani Rosenfelder]]></category>
		<category><![CDATA[Snapchat]]></category>
		<category><![CDATA[TikTok For Business]]></category>
		<category><![CDATA[Unity]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=91292</guid>

					<description><![CDATA[<p>Non-gaming media investment witnessed a rebound in the first half of 2024, as the economy recovered and budgets for mobile advertising increased 18 per cent year-over-year, with 60 per cent of the top 20 media sources experiencing gains. To help marketers enjoy the fruits of a recovering economy, the 17th AppsFlyer Performance Index, which has been [&#8230;]</p>
<p>The post <a href="https://campaignme.com/should-marketers-amplify-investments-in-gaming-opportunities/">Should marketers amplify investments in gaming opportunities?</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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