relevance Archives - Campaign Middle East https://campaignme.com/tag/relevance/ Tue, 02 Jun 2026 12:31:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png relevance Archives - Campaign Middle East https://campaignme.com/tag/relevance/ 32 32 The One Club launches free global challenge for young creatives; prizes worth $15,000 https://campaignme.com/the-one-club-launches-free-global-challenge-for-young-creatives-prizes-worth-15000/ Tue, 02 Jun 2026 12:31:40 +0000 https://campaignme.com/?p=122773 The One Club for Creativity has launched its first Young Ones “Get Out the Vote” brief, a new free global challenge calling on undergraduate college students around the world to come up with campaigns to drive voter participation. As one of the world’s leading nonprofit organisations whose mission is to support the global creative community, […]

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]]> Saudi Report 2026: The empathy illusion https://campaignme.com/the-empathy-illusion-why-personalisation-still-misses/ Tue, 19 May 2026 11:15:16 +0000 https://campaignme.com/?p=122219 It is 11:47pm. You open an app you have used for years. A message appears: “Hi Hussain, we picked these just for you.” What follows is a carousel of products you do not want, offers that do not make sense and a tone that feels slightly off. You pause – not because you are impressed, […]

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]]> Why relevance matters more than visibility in Saudi Arabia https://campaignme.com/why-relevance-matters-more-than-visibility-in-saudi-arabia/ Fri, 08 May 2026 06:00:13 +0000 https://campaignme.com/?p=121714 In this industry snapshot, Dentsu‘s Managing Director, Ahmad Haidar shares insight into how the pace of change in the Saudi Arabia marketing landscape is forcing brands, agencies, and marketers to rethink old playbooks. What are global brands still getting wrong about marketing in Saudi? The most common misstep is treating Saudi as a translation exercise […]

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]]> Entertainment and sports marketing’s next fun frontier https://campaignme.com/entertainment-and-sports-marketings-next-fun-frontier/ Fri, 17 Apr 2026 05:30:13 +0000 https://campaignme.com/?p=120673 Entertainment and sports marketing today has a strange addiction. The assumption across the industry is that if attention is hard to win, the solution must be simple: produce more content. More videos, more creators, more behind-the-scenes clips, more short-form storytelling, more ads targeting “fans.” It sounds logical until you look at what actually happens in […]

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]]> What Covid taught businesses about marketing, and why it matters now https://campaignme.com/what-covid-taught-businesses-about-marketing-and-why-it-matters-now/ Mon, 30 Mar 2026 04:00:05 +0000 https://campaignme.com/?p=118302 Not long ago, businesses were scrambling to figure out how to market through a crisis none of us had seen coming. Shops were shut, travel stopped overnight, and consumer confidence fell through the floor. The Covid-19 pandemic forced every marketer in the world to either adapt or disappear. Most of the ones who adapted are […]

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]]> Middle East CMOs, CEOs: ‘The mandate hasn’t changed; the pressure has’ – ABG Pulse Survey https://campaignme.com/middle-east-cmos-ceos-the-mandate-hasnt-changed-the-pressure-has/ Fri, 27 Mar 2026 12:10:30 +0000 https://campaignme.com/?p=118252 While more than 90 per cent of marketing leaders, including chief marketing officers (CMOs), chief executive officers (CEOs) and senior marketing leaders across C-suite and top leadership levels, have stated that while their top priority is still to drive measurable business growth, the pressure is increasing. These results were shared in the latest ABG Pulse […]

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]]> Is Gen Z reshaping traditional brand loyalty? What must brands do? https://campaignme.com/is-gen-z-reshaping-traditional-brand-loyalty-what-must-brands-do/ Thu, 05 Mar 2026 04:49:28 +0000 https://campaignme.com/?p=117271 For decades, loyalty was treated as a long-term emotional bond. Consumers chose a brand, enrolled in its programme, accumulated points and, more often than not, stayed. In the GCC today, that model is under pressure, and generation Z is leading the shift. According to Dragonpass’ latest GCC Loyalty Index, consumers aged 18 to 24 are […]

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]]> ‘Guardians of Energy’: ADNOC Upstream proves power of documentaries in the age of AI https://campaignme.com/guardians-of-energy-adnoc-upstream-proves-power-of-documentaries-in-the-age-of-ai/ Tue, 24 Feb 2026 06:23:49 +0000 https://campaignme.com/?p=116807 ADNOC Upstream has launched its ‘Guardians of Energy‘ campaign, comprising a long-form documentary and a series of six social films and still photography. It explores legacy, responsibility and the human beings behind the energy sector.  In an era when AI can generate offshore platforms, dramatic skies, and hyper-real industrial landscapes in seconds, the real question […]

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]]> Why Vimto has partnered with Fatafeat for Ramadan https://campaignme.com/why-vimto-has-partnered-with-fatafeat-for-ramadan/ Mon, 23 Feb 2026 12:36:41 +0000 https://campaignme.com/?p=116768 Vimto, a fruit drink popularly enjoyed in the Middle East during Ramadan mealtimes, has collaborated with Warner Bros. Discovery’s Fatafeat channel to introduce its new flavour: Vimto Rose. The brand has embedded its products within Fatafeat’s Ramadan programming, specifically Kitchen Tales, to reach audiences in a context that feels authentic and culturally grounded. For Ramadan, […]

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]]> What are three forces shaping 1:1 brand-consumer dialogues? https://campaignme.com/what-are-three-forces-shaping-11-brand-consumer-dialogues/ Thu, 19 Feb 2026 10:21:03 +0000 https://campaignme.com/?p=116555 Snapchat, in partnership with MCN media agency brands, has released new research uncovering how 1:1 visual communication is redefining brand-consumer relationships in Saudi Arabia. The Conversation Advantage study explores how people in KSA communicate today and how brands can successfully participate in these conversations through visual, expressive, and direct formats like chat. The findings highlight a […]

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