relationships Archives - Campaign Middle East https://campaignme.com/tag/relationships/ Fri, 19 Jun 2026 06:11:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png relationships Archives - Campaign Middle East https://campaignme.com/tag/relationships/ 32 32 Independent agency CEOs call out the industry’s biggest challenges https://campaignme.com/independent-agency-ceos-call-out-the-industrys-biggest-challenges/ Fri, 19 Jun 2026 06:11:47 +0000 https://campaignme.com/?p=123602 Twenty-five chief executives from across the region’s independent marketing sector gathered in Dubai last week for the inaugural CEO Summit of the Alliance of Independent Agencies Middle East, themed ‘From Request for Proposal to Request for Partnership’. The summit surfaced a clear and consistent view of what is not working, and where the industry must […]

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]]> Brands winning at discovery are not playing by the old rules https://campaignme.com/brands-winning-at-discovery-are-not-playing-by-the-old-rules/ Thu, 04 Jun 2026 08:18:06 +0000 https://campaignme.com/?p=122922 Think about how you make decisions today. Chances are you are not relying on just one source. You might start with social media, see what people are saying in the comments, ask ChatGPT, check a creator’s recommendation and then decide. Discovery has become fragmented. And for brands, that changes everything. Early in my communications career, […]

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]]> From comparison to conviction; from process to outcome https://campaignme.com/from-comparison-to-conviction-from-process-to-outcome/ Mon, 11 May 2026 05:20:21 +0000 https://campaignme.com/?p=121807 The pitch process is broken. There, I said it. I started as a client lead: managing accounts, holding the relationship and living with the consequences of how a pitch was run. Then, I moved into managing growth, pitching and chasing new business, learning how the system works from the inside. Now, I run an agency. […]

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]]> From footfall to familiarity: UAE resident relationships – powered by actionable data https://campaignme.com/from-footfall-to-familiarity-uae-resident-relationships-powered-by-actionable-data/ Thu, 23 Apr 2026 07:50:49 +0000 https://campaignme.com/?p=120924 The UAE has always moved faster than most markets. It builds at pace, attracts global attention, and delivers experiences that set new expectations. In times like these, growth isn’t about building more. It’s about building deeper relationships with residents. Recent regional disruption shows how quickly demand can change, especially where travel patterns and external business […]

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]]> SQUATWOLF Founder on 2 records in 2 days: ‘Build a community, then open a store’ https://campaignme.com/squatwolf-founder-on-two-records-in-two-days-you-build-a-community-then-open-a-store/ Tue, 14 Apr 2026 14:20:04 +0000 https://campaignme.com/?p=120452 When performance wear brand  SQUATWOLF opened its first flagship store in Kuwait at The Avenues mall on Friday, 10 April, it broke its biggest single-day retail sales record. Then it broke that record again on Saturday, 11 April. For perspective, the store in Kuwait had been open for less than 48 hours. To anyone watching […]

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]]> Leaning into serialised social storytelling, not campaigns https://campaignme.com/leaning-into-serialised-social-storytelling-not-campaigns/ Fri, 10 Apr 2026 06:00:03 +0000 https://campaignme.com/?p=120288 If you are anything like me, you probably interject tasks – such as writing this article – with mindless phone scrolling time on social media. While trying to think of a pithy way to open this piece, I’ve saved a date ball recipe for toddlers, watched a Huntr.com post about an AED 2,500 Kaiseki in […]

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]]> Why polite brands don’t win https://campaignme.com/why-polite-brands-dont-win/ Mon, 06 Apr 2026 07:40:30 +0000 https://campaignme.com/?p=118629 The Middle East has a voice. Unfortunately, brands in the region have chosen, for too long, not to use it. Companies across the region have been working under unspoken rules to stay respectful and say nothing that could offend anyone. On the surface, that instinct might make sense. Relationships here are built slowly, and trust […]

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]]> Resilience, perspective and purpose: Reflecting on the UAE’s digital media industry https://campaignme.com/resilience-perspective-and-purpose-reflecting-on-the-uaes-digital-media-industry/ Wed, 25 Mar 2026 07:15:35 +0000 https://campaignme.com/?p=118135 I arrived in Dubai during November 2009, since then I’ve had the privilege of watching this region evolve into one of the most dynamic and ambitious digital ecosystems in the world. This isn’t just a place where I’ve built a career; it’s where I met my wife, raised our family and made our home. And […]

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]]> The real AI shift for brands isn’t technological; it’s relational https://campaignme.com/the-real-ai-shift-for-brands-isnt-technological-its-relational/ Fri, 13 Mar 2026 09:25:04 +0000 https://campaignme.com/?p=117756 The disruption of the brand-customer relationship by artificial intelligence (AI) won’t happen in the future; it has already happened – through AI inserting itself between intent and action. Recently, I was happily using the help of ChatGPT to plan our next family vacation, when it suddenly dawned on me: my decades-long brand relationships with Lonely […]

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]]> Bold bets: Marketers and industry leaders share focus areas for 2026 https://campaignme.com/bold-bets-marketers-and-industry-leaders-share-focus-areas-for-2026/ Wed, 11 Feb 2026 10:38:05 +0000 https://campaignme.com/?p=116089 After 12 months of testing, experimenting, and trying out new platforms, technologies and tools in search of better outcomes, client-side marketers and industry leaders are now calling for 2026 to be a year of focus. Some of the most respected voices across the brand and marketing landscape speak to Campaign Middle East about turning away […]

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