relationship Archives - Campaign Middle East https://campaignme.com/tag/relationship/ Mon, 25 May 2026 10:23:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png relationship Archives - Campaign Middle East https://campaignme.com/tag/relationship/ 32 32 The day luxury remembered who it was and the room where it happened https://campaignme.com/the-day-luxury-remembered-who-it-was-and-the-room-where-it-happened/ Mon, 25 May 2026 10:23:52 +0000 https://campaignme.com/?p=122548 Luxury has always understood the power of presence. The right room, the right guest, the right cultural context, the right moment of tension before something is revealed. For years, the industry invested heavily in digital acceleration, social reach, creator amplification, always-on content. But as audiences become harder to capture and screens grow increasingly saturated, luxury […]

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]]> العشرة – An ‘untranslatable’ word in a Magix social experiment translates into 125.2 million views https://campaignme.com/%d8%a7%d9%84%d8%b9%d8%b4%d8%b1%d8%a9-an-untranslatable-feeling-in-a-magix-social-experiment-translates-into-27-million-views/ Tue, 12 May 2026 10:50:27 +0000 https://campaignme.com/?p=121856 Magix, Morocco’s leading laundry brand and part of the Mutandis Group, has revealed details about its Ramadan 2026 campaign, which was carried out in partnership with Casablanca’s Brainbow Agency, and released in the form of a brand film and a five-episode unscripted, social experiment. Celebrating its 20th anniversary in Moroccan households, Magix gave the agency […]

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]]> CEO and CMO: Searching for the keys to this crucial relationship https://campaignme.com/ceo-and-cmo-searching-for-the-keys-to-this-crucial-relationship/ Wed, 16 Apr 2025 06:30:32 +0000 https://campaignme.com/?p=100850 They may not make the headlines quite like their CEO counterparts, but the CMO are powerful entities within any business. It’s hard to imagine Netflix today without Marian Lee’s guidance, or Apple without Greg Joswiak – both CMOs are notable for their sheer cultural influence. But what is the relationship between CEO and CMO? What […]

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