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	<title>Relationship marketing Archives - Campaign Middle East</title>
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	<title>Relationship marketing Archives - Campaign Middle East</title>
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		<title>In a crisis, brands reveal who they really are</title>
		<link>https://campaignme.com/in-a-crisis-brands-reveal-who-they-really-are/</link>
		
		<dc:creator><![CDATA[Hiba Faisal]]></dc:creator>
		<pubDate>Fri, 22 May 2026 11:27:08 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[authentic storytelling]]></category>
		<category><![CDATA[Brand Credibility]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Brand loyalty]]></category>
		<category><![CDATA[brand resilience]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[communications industry]]></category>
		<category><![CDATA[community marketing]]></category>
		<category><![CDATA[Consumer behaviour]]></category>
		<category><![CDATA[consumer connection]]></category>
		<category><![CDATA[consumer trust]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Cultural Relevance]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[customer trust]]></category>
		<category><![CDATA[economic uncertainty]]></category>
		<category><![CDATA[emotional connection]]></category>
		<category><![CDATA[hospitality industry]]></category>
		<category><![CDATA[long-term brand building]]></category>
		<category><![CDATA[Marjorie Chapas]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR insights]]></category>
		<category><![CDATA[Relationship marketing]]></category>
		<category><![CDATA[strategic communications]]></category>
		<category><![CDATA[tourism slowdown]]></category>
		<category><![CDATA[UAE brands]]></category>
		<category><![CDATA[UAE business]]></category>
		<category><![CDATA[UAE economy]]></category>
		<category><![CDATA[Umami Comms]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122427</guid>

					<description><![CDATA[<p>The US-Iran tensions sent shockwaves far beyond the news cycle. Tourism slowed. Footfall dropped. The high-spending international visitor that so many UAE brands had built their entire customer strategy around, simply wasn&#8217;t here. And in that absence, something became very clear, very fast. The brands that were fine didn&#8217;t get lucky. They got there early. [&#8230;]</p>
<p>The post <a href="https://campaignme.com/in-a-crisis-brands-reveal-who-they-really-are/">In a crisis, brands reveal who they really are</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Is relationship based marketing the new way of success? By Catch Communications, Injeel Moti</title>
		<link>https://campaignme.com/is-relationship-based-marketing-the-new-way-of-success-by-catch-communications-injeel-moti/</link>
		
		<dc:creator><![CDATA[Sofia Serrano]]></dc:creator>
		<pubDate>Thu, 11 Mar 2021 09:19:38 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Catch Communications]]></category>
		<category><![CDATA[Injeel Moti]]></category>
		<category><![CDATA[Relationship marketing]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=33873</guid>

					<description><![CDATA[<p>Relationship marketing surely isn’t a new concept, but it is one that is quickly becoming a priority for businesses of all types. If 2020 has taught us anything, it is the increased importance towards building and nurturing a relationship with customers, regardless of what medium you choose to do it through. Customers need to hear [&#8230;]</p>
<p>The post <a href="https://campaignme.com/is-relationship-based-marketing-the-new-way-of-success-by-catch-communications-injeel-moti/">Is relationship based marketing the new way of success? By Catch Communications, Injeel Moti</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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