Reiner Erlings Archives - Campaign Middle East https://campaignme.com/tag/reiner-erlings/ Fri, 18 Jul 2025 10:41:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Reiner Erlings Archives - Campaign Middle East https://campaignme.com/tag/reiner-erlings/ 32 32 The human frequency: Why brands need to start listening https://campaignme.com/the-human-frequency-why-brands-need-to-start-listening/ Fri, 18 Jul 2025 07:07:48 +0000 https://campaignme.com/?p=105666 We live in a world of constant visual demand. Our screens never sleep. Our feeds refresh endlessly. In the branding world, visual expression has mirrored this demand, with logos, colors, and motion all calibrated down to the pixel. But in all of this focus on what we see, we’ve overlooked something far more instinctive: what […]

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]]> Brands’ guide to building a sonic strategy https://campaignme.com/brands-guide-to-building-a-sonic-strategy/ Mon, 01 Jul 2024 06:05:38 +0000 https://campaignme.com/?p=85976 Sonic branding is a rapidly evolving field shaping the future of brand expression and customer engagement. Reiner Erlings, Executive Director of Sonic Branding at Landor and amp explores three key considerations brands should be aware of when approaching a new sonic strategy. Ranging from the importance of a multi-sensory branding approach and cultural authenticity to […]

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