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	<title>Reim El Houni Archives - Campaign Middle East</title>
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	<title>Reim El Houni Archives - Campaign Middle East</title>
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		<title>UAE’s Ti22 Films spotlights The ENTERTAINER&#8217;s brand storytelling on global awards stage</title>
		<link>https://campaignme.com/uaes-ti22-films-spotlights-the-entertainers-brand-storytelling-on-global-awards-stage/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 08:20:22 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Branded Documentary]]></category>
		<category><![CDATA[Corporate Image]]></category>
		<category><![CDATA[creative industry]]></category>
		<category><![CDATA[Donna Benton]]></category>
		<category><![CDATA[New York Festivals TV & Film Awards]]></category>
		<category><![CDATA[New York Festivals TV and Film Awards]]></category>
		<category><![CDATA[Reim El Houni]]></category>
		<category><![CDATA[shortlisted entries]]></category>
		<category><![CDATA[The Entertainer]]></category>
		<category><![CDATA[Ti22 Films]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=118659</guid>

					<description><![CDATA[<p>Ti22 Films, an award-winning UAE production company, has been shortlisted at the prestigious New York Festivals TV and Film Awards 2026, marking a significant moment for the UAE’s creative industry on the global stage. Recognised in the Corporate Image category under Branded Documentary, Ti22 Films earned the shortlist for its documentary celebrating the 25th anniversary of the ENTERTAINER &#8211; a homegrown brand that [&#8230;]</p>
<p>The post <a href="https://campaignme.com/uaes-ti22-films-spotlights-the-entertainers-brand-storytelling-on-global-awards-stage/">UAE’s Ti22 Films spotlights The ENTERTAINER&#8217;s brand storytelling on global awards stage</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Does the creator economy need to tackle a credibility problem?</title>
		<link>https://campaignme.com/does-the-creator-economy-need-to-tackle-a-credibility-problem/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 07:44:22 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[algorithms]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[Brands For Less]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creator economy]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[demographic]]></category>
		<category><![CDATA[documentation]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[Goldman Sachs]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Mohamed Al Hashemi]]></category>
		<category><![CDATA[Reim El Houni]]></category>
		<category><![CDATA[Ti22 Films]]></category>
		<category><![CDATA[Toufic Kreidieh]]></category>
		<category><![CDATA[Union Coop]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=118378</guid>

					<description><![CDATA[<p>We are calling it the creator economy. But what we’re really witnessing is the attention economy. A $250bn industry that Goldman Sachs predicts will nearly double to $480bn by 2027. Yet, for all its growth, there’s a fundamental gap that no one is talking about. It is being built and shaped largely by people in [&#8230;]</p>
<p>The post <a href="https://campaignme.com/does-the-creator-economy-need-to-tackle-a-credibility-problem/">Does the creator economy need to tackle a credibility problem?</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>OSN is exclusive broadcaster of The Final Pitch for regional debut</title>
		<link>https://campaignme.com/osn-is-exclusive-broadcaster-of-the-final-pitch-for-regional-debut/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Tue, 18 Mar 2025 10:30:28 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Dragon’s Nest]]></category>
		<category><![CDATA[John Aguilar]]></category>
		<category><![CDATA[OSN]]></category>
		<category><![CDATA[Reim El Houni]]></category>
		<category><![CDATA[Rolla Karam]]></category>
		<category><![CDATA[The Final Pitch]]></category>
		<category><![CDATA[The Final Pitch Dubai]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=98119</guid>

					<description><![CDATA[<p>The creators of The Final Pitch, what claims to be Asia’s longest-running business reality show, have announced the series will make its Middle East debut on OSN, which has been named as the show’s exclusive broadcaster. The series, which has helped launch and scale startups across Asia, will now provide a platform for UAE-based entrepreneurs [&#8230;]</p>
<p>The post <a href="https://campaignme.com/osn-is-exclusive-broadcaster-of-the-final-pitch-for-regional-debut/">OSN is exclusive broadcaster of The Final Pitch for regional debut</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Ti22 produces a new lifestyle TV show to air on Dubai One</title>
		<link>https://campaignme.com/ti22-produces-a-new-lifestyle-tv-show-to-air-on-dubai-one/</link>
		
		<dc:creator><![CDATA[Jalaja Ramanunni]]></dc:creator>
		<pubDate>Thu, 12 Jan 2023 12:00:27 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Dubai Media Incorporated]]></category>
		<category><![CDATA[Dubai One]]></category>
		<category><![CDATA[GCC]]></category>
		<category><![CDATA[lifestyle show]]></category>
		<category><![CDATA[Reim El Houni]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[Ti22 Films]]></category>
		<category><![CDATA[TV]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=57109</guid>

					<description><![CDATA[<p>Dubai-based production company Ti22 Films has been commissioned by Dubai Media Incorporated to produce a daily TV show that will air at prime time on the entity&#8217;s flagship English channel, Dubai One. The new lifestyle show will have its finger on the pulse of the city, showcasing all the must-visit events and experiences as well [&#8230;]</p>
<p>The post <a href="https://campaignme.com/ti22-produces-a-new-lifestyle-tv-show-to-air-on-dubai-one/">Ti22 produces a new lifestyle TV show to air on Dubai One</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
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		<title>Ti22 Films to produce a live show for the World Cup 2022</title>
		<link>https://campaignme.com/ti22-films-to-produce-a-live-show-for-the-world-cup-2022/</link>
		
		<dc:creator><![CDATA[Campaign Staff]]></dc:creator>
		<pubDate>Tue, 26 Jul 2022 09:35:09 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AJS Events]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Expo 2020]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[football stars]]></category>
		<category><![CDATA[highlights]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[live TV show]]></category>
		<category><![CDATA[production company]]></category>
		<category><![CDATA[Qatar]]></category>
		<category><![CDATA[Reim El Houni]]></category>
		<category><![CDATA[Show]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[Ti22 Films]]></category>
		<category><![CDATA[world cup 2022]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=51624</guid>

					<description><![CDATA[<p>                     Ti22 Films, a Dubai-based production company led by producer Reim El Houni and AJS Events, is creating a live TV show for the upcoming World Cup 2022 in Doha, Qatar.  Featuring commentary, fan stories, exclusive insights from football stars, and interviews with celebrities, each episode [&#8230;]</p>
<p>The post <a href="https://campaignme.com/ti22-films-to-produce-a-live-show-for-the-world-cup-2022/">Ti22 Films to produce a live show for the World Cup 2022</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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