Reham Mufleh Archives - Campaign Middle East

Pep Guardiola assists Gen Z in ‘P(L)AY IT LIKE PEP’ Emirates NBD, Visa campaign

Anup Oommen — Thu, 18 Dec 2025 14:00:23 +0000

Emirates NBD, a leading banking group in the Middle East, North Africa and Türkiye (MENAT) region, and Visa, a world leader in digital payments, have rolled out ‘P(L)AY IT LIKE PEP’, a major brand campaign featuring football legend Pep Guardiola, designed to strengthen the association between banking, a new generation of customers, and the world’s […]

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The MENA Power List 2025: Horizon FCB’s Reham Nader Mufleh

Anup Oommen — Mon, 06 Oct 2025 08:00:26 +0000

Title: Managing Director, Horizon FCB Years in the role: 4 years Years in the industry: More than 21 years Years in the middle east region: Entire lifetime Power Essay: Newton’s Third Law It’s in our human nature to be creatures of habit. We naturally gravitate toward what’s familiar because it makes us feel safe and […]

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Lipton, Horizon FCB unveil ‘perfectly balanced’ Squid Game-inspired campaign

Anup Oommen — Tue, 15 Jul 2025 06:00:57 +0000

Lipton, in partnership with Horizon FCB Dubai, has unveiled its Perfectly Balanced Taste campaign inspired by the Netflix thriller television series, Squid Game. The campaign took an integrated online and offline approach with a ‘perfectly balanced’ mixture of playful social media content coupled with interactive, gamified packaging, mall activations, in-store displays. The goal of the […]

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Alex Pineda joins Horizon FCB Dubai as Chief Creative Officer

Shantelle Nagarajan — Mon, 07 Jul 2025 07:15:42 +0000

Horizon FCB Dubai has named Alex Pineda as its new Chief Creative Officer. The appointment comes as Horizon FCB sharpens its focus on delivering work that combines creativity fueled by data and technology to build brands that endure. With more than 20 years of work experience in the Middle East, Europe and Latin America, Pineda […]

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Predictions 2025: The year ahead for creativity and technology

Anup Oommen — Mon, 10 Feb 2025 10:00:55 +0000

As we progress into 2025, I look back at our industry in the early 20’s and it feels like a million light years away. At the same time, I feel so fortunate and fascinated that my generation of advertising professionals have had the privilege of witnessing first-hand this huge transformation of our industry and how […]

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Marketing Game Changers 2024: Ozge Onur

Ishwari Khatu — Mon, 09 Dec 2024 12:44:30 +0000

Our annual Marketing Game Changers feature aims to recognise and celebrate those client-side marketing leaders whose actions and insights have made the greatest impact on their brands, their industries and the region’s marketing community over the past 12 months. One of them for this year is Ozge Onur, who is the Marketing Director at Lipton Teas and […]

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The MENA Power List 2024: Need of the hour – cracking the Gen Z code, by Horizon FCB’s Reham Mufleh

Campaign Editorial — Wed, 09 Oct 2024 07:00:33 +0000

TITLE: Managing Director, Horizon FCB YEARS IN THE ROLE: 3 years YEARS IN THE INDUSTRY: Around 20 years YEARS IN THE MIDDLE EAST REGION: Entire lifetime POWER ESSAY: NEED OF THE HOUR – CRACKING THE GEN Z CODE It’s no secret that the advertising landscape is continuously changing. Advertising in the Middle East specifically is […]

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DHL reveals its unexpected and unique delivery fleet

Ishwari Khatu — Mon, 22 Apr 2024 10:05:43 +0000

DHL’s latest campaign shines a light on some of its unexpected delivery methods to reach even the world’s most remote spots. Recognising that nearly half of the global population resides in remote areas, DHL puts a spotlight on the extraordinary lengths it goes to deliver, no matter where they are. The campaign takes a different […]

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Horizon FCB unboxes a new method of delivery for DHL

Ishwari Khatu — Fri, 19 May 2023 11:00:33 +0000

DHL, the global logistics and transportation company, has expanded its services beyond package delivery with the launch of a new campaign called DHL Message Delivery, created by Horizon FCB Dubai. The Message Delivery campaign invited people in Dubai to take messages they don’t want to communicate in person, and deliver them at the exact time […]

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Horizon Holdings promotes Reham Mufleh to managing director of Horizon FCB and FuelContent

Ishwari Khatu — Thu, 26 Jan 2023 08:48:22 +0000

Horizon Holdings has announced the promotion of their Reham Mufleh to the position of managing director for the UAE operations for creative agency Horizon FCB Dubai. She will also be heading the production arm Fuel Content. With more than 16 years of experience in advertising and communication, Mufleh has been with the agency for almost […]

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