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	<title>regular hours Archives - Campaign Middle East</title>
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	<title>regular hours Archives - Campaign Middle East</title>
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	<item>
		<title>Rotana Group partners with MRC and adopts KSA TAM tool</title>
		<link>https://campaignme.com/rotana-group-partners-with-mrc-and-adopts-ksa-tam-tool/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 06 Jan 2025 13:27:13 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[audience behaviour]]></category>
		<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[audience measurement]]></category>
		<category><![CDATA[cost per thousand impressions]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[frequency]]></category>
		<category><![CDATA[granular insights]]></category>
		<category><![CDATA[gross rating points]]></category>
		<category><![CDATA[GRP]]></category>
		<category><![CDATA[KSA TAM]]></category>
		<category><![CDATA[media performance]]></category>
		<category><![CDATA[Media Rating Company]]></category>
		<category><![CDATA[MRC]]></category>
		<category><![CDATA[Reach]]></category>
		<category><![CDATA[regular hours]]></category>
		<category><![CDATA[Rotana Group]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=94408</guid>

					<description><![CDATA[<p>Rotana Group, one of the region&#8217;s leading media companies, has partnered with the Media Rating Company (MRC), which will see Rotana Group adopting of the KSA TAM system, a tool for audience measurement and media performance analysis. The KSA TAM system is a data integration solution that provides granular insights into audience behaviour. The system [&#8230;]</p>
<p>The post <a href="https://campaignme.com/rotana-group-partners-with-mrc-and-adopts-ksa-tam-tool/">Rotana Group partners with MRC and adopts KSA TAM tool</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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