Regional digital director Archives - Campaign Middle East https://campaignme.com/tag/regional-digital-director/ Wed, 14 Dec 2022 08:15:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Regional digital director Archives - Campaign Middle East https://campaignme.com/tag/regional-digital-director/ 32 32 Digital Essays 2022: The metawhat? – by UM’s James Dutton https://campaignme.com/digital-essays-2022-the-metawhat-by-ums-james-dutton/ Wed, 14 Dec 2022 08:00:12 +0000 https://campaignme.com/?p=55943 By James Dutton, regional digital director, UM Worldwide Picture the scene; it is 1992 and Whitney Houston topped the charts with her hit I Will Always Love You. It is also the year that I – then a floppy haired teenager – started university and read about the future in Snow Crash by Neal Stephenson. […]

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]]> UM MENAT appoints Pierre-Emmanuel Mahias as regional strategy director https://campaignme.com/um-menat-appoints-pierre-emmanuel-mahias-as-regional-strategy-director/ Thu, 20 Oct 2022 13:00:29 +0000 https://campaignme.com/?p=54202 UM has appointed Pierre-Emmanuel Mahias as regional strategy director – for GCC, ME and Turkey. Pierre will be reporting to James Dutton, regional digital director, and head of product UM MENAT. Do you want to be a part of the most anticipated and controversial Breakfast Briefing of the year? Join Campaign Breakfast Briefing: Out of […]

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]]> Digital Essay 2019: Decoding DMPs by Santadip Roy, Magna https://campaignme.com/digital-essay-2019-decoding-dmps-by-santadip-roy-magna/ Thu, 21 Nov 2019 12:19:09 +0000 https://campaignme.com/?p=19341 We know content from brands needs to be relevant to the consumer. This is not an aspiration any more; it is a requirement. Over the last five or six years, the acronym DMP (data management platform) has been abused to the extent most of us know that it is an enabler of precision marketing, however […]

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