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	<title>refreshed brand Archives - Campaign Middle East</title>
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		<title>Digital Champions reveals regional expansion, senior leadership appointments across GCC</title>
		<link>https://campaignme.com/digital-champions-reveals-regional-expansion-senior-leadership-appointments-across-gcc/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 06 May 2026 11:05:10 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pitches]]></category>
		<category><![CDATA[account wins]]></category>
		<category><![CDATA[Ahmed Yossry]]></category>
		<category><![CDATA[AlUla Moments]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[Cairo]]></category>
		<category><![CDATA[client wins]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[creative effectiveness]]></category>
		<category><![CDATA[cultural intelligence]]></category>
		<category><![CDATA[DHB Holding]]></category>
		<category><![CDATA[Digital Champions]]></category>
		<category><![CDATA[Doha]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Emirates Leisure Retail]]></category>
		<category><![CDATA[Expansion]]></category>
		<category><![CDATA[FuelFest Arabia]]></category>
		<category><![CDATA[Haitham Othman]]></category>
		<category><![CDATA[Majid Al Futtaim Lifestyle]]></category>
		<category><![CDATA[Mohamed El-Daly]]></category>
		<category><![CDATA[Naga Architects]]></category>
		<category><![CDATA[Pacsun]]></category>
		<category><![CDATA[pitches]]></category>
		<category><![CDATA[Pret A Manger]]></category>
		<category><![CDATA[Qatar]]></category>
		<category><![CDATA[Rebrand]]></category>
		<category><![CDATA[refreshed brand]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Sherif Khoshala]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social-first agency]]></category>
		<category><![CDATA[website]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=121565</guid>

					<description><![CDATA[<p>Digital Champions, a fast-growing social-first agency that turns cultural intelligence into creative impact , has revealed major milestones in its evolution with the launch of its refreshed brand, new website and the formalisation of its regional presence across the GCC, including an expanded Dubai office, and formalised operations in Qatar. This expansion comes alongside a [&#8230;]</p>
<p>The post <a href="https://campaignme.com/digital-champions-reveals-regional-expansion-senior-leadership-appointments-across-gcc/">Digital Champions reveals regional expansion, senior leadership appointments across GCC</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Saudi Arabia&#8217;s CEER reveals strategy behind its visual, sonic rebrand</title>
		<link>https://campaignme.com/saudi-arabias-ceer-reveals-strategy-behind-rollout-of-visual-sonic-rebrand/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 07 Jan 2026 13:28:19 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Ahmad AlMashhadi]]></category>
		<category><![CDATA[arabic]]></category>
		<category><![CDATA[automotive branding]]></category>
		<category><![CDATA[automotive marketing]]></category>
		<category><![CDATA[bilingual logotype]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[Ceer]]></category>
		<category><![CDATA[Electric vehicles]]></category>
		<category><![CDATA[English]]></category>
		<category><![CDATA[EV]]></category>
		<category><![CDATA[Mobility]]></category>
		<category><![CDATA[Pulse of the Land]]></category>
		<category><![CDATA[Rebrand]]></category>
		<category><![CDATA[refreshed brand]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[sonic branding]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=114162</guid>

					<description><![CDATA[<p>On Tuesday, 23 September 2025 – timed perfectly in line with Saudi National Day – Saudi Arabia’s first electric vehicle (EV) brand and Original Equipment Manufacturer (OEM) unveiled a bold new brand identity, which would soon be followed with a new sonic brand identity.  This launch not only introduced a bilingual Arabic-English automotive logotype, but [&#8230;]</p>
<p>The post <a href="https://campaignme.com/saudi-arabias-ceer-reveals-strategy-behind-rollout-of-visual-sonic-rebrand/">Saudi Arabia&#8217;s CEER reveals strategy behind its visual, sonic rebrand</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Justlife says &#8216;We Got You&#8217;, offering &#8216;extra bit of help at home&#8217; in brand refresh</title>
		<link>https://campaignme.com/justlife-says-we-got-you-offering-extra-bit-of-help-at-home-in-brand-refresh/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 13 Nov 2025 04:30:21 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Baris Kocdur]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[brand refresh]]></category>
		<category><![CDATA[branded vans]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[care]]></category>
		<category><![CDATA[CRM channels]]></category>
		<category><![CDATA[Digital Assets]]></category>
		<category><![CDATA[ease]]></category>
		<category><![CDATA[help at home]]></category>
		<category><![CDATA[home cleaning services]]></category>
		<category><![CDATA[home maintenance]]></category>
		<category><![CDATA[home services]]></category>
		<category><![CDATA[homegrown brand]]></category>
		<category><![CDATA[homegrown company]]></category>
		<category><![CDATA[in-app]]></category>
		<category><![CDATA[in-home flyers]]></category>
		<category><![CDATA[internal communications materials]]></category>
		<category><![CDATA[Justlife]]></category>
		<category><![CDATA[lifestyle app]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[OOH]]></category>
		<category><![CDATA[Out-of-home]]></category>
		<category><![CDATA[print media]]></category>
		<category><![CDATA[Rebrand]]></category>
		<category><![CDATA[refreshed brand]]></category>
		<category><![CDATA[reliability]]></category>
		<category><![CDATA[Rudder Finn Atteline]]></category>
		<category><![CDATA[Rupa Antony]]></category>
		<category><![CDATA[screens]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[superapp]]></category>
		<category><![CDATA[UAE]]></category>
		<category><![CDATA[website]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=111807</guid>

					<description><![CDATA[<p>Justlife, a UAE-based homegrown super-app for at-home services,  has revealed the strategic rollout of its comprehensive brand refresh, transforming Justlife from a functional service app into a lifestyle brand that promises reliability, care and ease, as well as &#8216;that extra bit of help at home&#8217; that lightens the load for people feeling overwhelmed and exhausted. [&#8230;]</p>
<p>The post <a href="https://campaignme.com/justlife-says-we-got-you-offering-extra-bit-of-help-at-home-in-brand-refresh/">Justlife says &#8216;We Got You&#8217;, offering &#8216;extra bit of help at home&#8217; in brand refresh</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Taiba launches new identity highlighting &#8216;the charm of welcome&#8217;</title>
		<link>https://campaignme.com/taiba-launches-new-identity-highlighting-the-charm-of-welcome/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 03 Oct 2025 12:40:22 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Forward Hospitality]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[hospitality platform]]></category>
		<category><![CDATA[hotel operations]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[real estate management]]></category>
		<category><![CDATA[refreshed brand]]></category>
		<category><![CDATA[residential assets]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Saudi stock exchange]]></category>
		<category><![CDATA[strategic transformation]]></category>
		<category><![CDATA[Sultan bin Badr Al-Otaibi]]></category>
		<category><![CDATA[Taiba]]></category>
		<category><![CDATA[The Charm of Welcome]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=109675</guid>

					<description><![CDATA[<p>Taiba – a Saudi stock exchange (Tadawul)-listed company that develops, operates and manages hospitality, commercial and residential assets – has officially launched its new corporate identity at a ceremony held in Riyadh, marking a pivotal milestone in the company’s journey. This transformation positions Taiba as a fully integrated Saudi hospitality platform, reflecting its leadership and [&#8230;]</p>
<p>The post <a href="https://campaignme.com/taiba-launches-new-identity-highlighting-the-charm-of-welcome/">Taiba launches new identity highlighting &#8216;the charm of welcome&#8217;</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Iconic Emirati retailer reveals refreshed Oasis by ADNOC brand</title>
		<link>https://campaignme.com/iconic-emirati-convenience-retailer-unveils-refreshed-oasis-by-adnoc-brand/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 02 Oct 2025 12:15:25 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Adnoc]]></category>
		<category><![CDATA[ADNOC Distribution]]></category>
		<category><![CDATA[ADNOC Oasis]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[convenience store]]></category>
		<category><![CDATA[customer demand]]></category>
		<category><![CDATA[elevated customer experience]]></category>
		<category><![CDATA[Emirati]]></category>
		<category><![CDATA[Emirati culture]]></category>
		<category><![CDATA[Emirati entrepreneurs]]></category>
		<category><![CDATA[fuel stations]]></category>
		<category><![CDATA[gourmet dining]]></category>
		<category><![CDATA[homegrown F&B brands]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[locally sourced ingredients]]></category>
		<category><![CDATA[mobility retail]]></category>
		<category><![CDATA[Oasis by ADNOC]]></category>
		<category><![CDATA[on the gourmet]]></category>
		<category><![CDATA[premium on the go food]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[Rebrand]]></category>
		<category><![CDATA[refreshed brand]]></category>
		<category><![CDATA[ROOTS]]></category>
		<category><![CDATA[UAE]]></category>
		<category><![CDATA[UAE-made products]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=109568</guid>

					<description><![CDATA[<p>ADNOC Distribution, the UAE’s largest fuel and convenience retailer with more than 50 years of heritage, has unveiled ‘Oasis by ADNOC,’ a comprehensive re-launch of its iconic ADNOC Oasis convenience brand. The transformation introduces a refreshed brand identity along with a premium ‘On-the-Gourmet’ concept, reinforcing the company’s commitment to quality, innovation and elevated customer experience. [&#8230;]</p>
<p>The post <a href="https://campaignme.com/iconic-emirati-convenience-retailer-unveils-refreshed-oasis-by-adnoc-brand/">Iconic Emirati retailer reveals refreshed Oasis by ADNOC brand</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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