Redefining Creative Effectiveness in a Growing Market Archives - Campaign Middle East https://campaignme.com/tag/redefining-creative-effectiveness-in-a-growing-market/ Mon, 04 Aug 2025 05:11:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Redefining Creative Effectiveness in a Growing Market Archives - Campaign Middle East https://campaignme.com/tag/redefining-creative-effectiveness-in-a-growing-market/ 32 32 UK Advertising and Athar Festival at Cannes Lions: Bridging markets, building creativity https://campaignme.com/uk-advertising-at-cannes-lions-2025-bridging-markets-building-creativity/ Tue, 29 Jul 2025 07:58:18 +0000 https://campaignme.com/?p=106065 At Cannes Lions this year, ‘storytelling’ was everywhere. But as Kiran Jay Haslam, CMO, Diriyah Company, wisely pointed out, “If you don’t have something worthy of sharing, you don’t have a story.” It’s a reminder that words alone don’t move markets. Ideas with impact do. That shift from buzzwords to real-world challenges set the tone […]

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