Red Bull Archives - Campaign Middle East https://campaignme.com/tag/red-bull/ Tue, 24 Feb 2026 07:05:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Red Bull Archives - Campaign Middle East https://campaignme.com/tag/red-bull/ 32 32 FP7 McCANN MENAT promotes Cynthia Sarkis to Regional Head of Creative Hub https://campaignme.com/fp7-mccann-promotes-cynthia-sarkis-to-regional-head-of-creative-hub/ Tue, 24 Feb 2026 06:49:05 +0000 https://campaignme.com/?p=116818 FP7 McCANN MENAT has promoted Cynthia Sarkis to Regional Head of Creative Hub, overseeing the agency’s creative hub operations across Dubai, Saudi Arabia, and Qatar, building on its continued momentum and strengthening operating models across key MENAT markets. In this expanded role, Sarkis will lead the n that enable FP7 McCANN teams to deliver work […]

The post FP7 McCANN MENAT promotes Cynthia Sarkis to Regional Head of Creative Hub appeared first on Campaign Middle East.

]]> Red Bull UAE gives Gambit Wiiings https://campaignme.com/red-bull-gives-gambit-wings/ Thu, 12 Feb 2026 11:54:35 +0000 https://campaignme.com/?p=116200 Gambit Communications has been selected by Red Bull UAE to support its local PR outreach. The account will be managed by Gambit Pulse, the agency’s trends division that focuses on momentum, disruption and high-impact storytelling. Jamal Almawed, Founder and CEO, Gambit Communications, said, “I can’t think of any brand in the world that pushes the […]

The post Red Bull UAE gives Gambit Wiiings appeared first on Campaign Middle East.

]]> Music marketing strategy agency FTAforbrands secures multi-year brand deals https://campaignme.com/music-marketing-strategy-agency-ftaforbrands-secures-multi-year-brand-deals/ Tue, 27 Jan 2026 05:28:01 +0000 https://campaignme.com/?p=115129 FTAforbrands, the Dubai-based music marketing strategy agency, has renewed and expanded multi-year partnerships with Fujifilm Instax, Dorco, Lenskart, and Styli. This reflects how brands in the Middle East are moving beyond short-term sponsorships, adopting repeatable, sustainable music and entertainment strategies with long-term impact. “For a long time, most brand conversations around music were simply, ‘Let’s […]

The post Music marketing strategy agency FTAforbrands secures multi-year brand deals appeared first on Campaign Middle East.

]]> Red Bull nets youth and sports culture with Half Court World Finals https://campaignme.com/red-bull-nets-youth-and-sports-culture-with-half-court-world-finals/ Wed, 07 Jan 2026 12:34:02 +0000 https://campaignme.com/?p=114125 Dubai hosted the Red Bull Half Court World Finals in November 2025, positioning itself as a brand partner and not just a host city. The tournament brought together champions from more than 30 men’s and women’s teams representing five continents, converging in Dubai for this global finale. The finale was an exemplary example of co-branding […]

The post Red Bull nets youth and sports culture with Half Court World Finals appeared first on Campaign Middle East.

]]> A party of one is less fun https://campaignme.com/a-party-of-one-is-less-fun/ Fri, 19 Dec 2025 06:00:08 +0000 https://campaignme.com/?p=113549 A few days ago, while digging through my music library, I stumbled upon Rémy Bricka (yes I have it in my music library) a French one-man band from the 80s. Pretty much unknown to the world and certainly to newer generations, Bricka was a walking, strumming, drumming spectacle. A literal solo act. And somehow, that […]

The post A party of one is less fun appeared first on Campaign Middle East.

]]> Cultural crescendo: Impact of the music industry’s growth on brands https://campaignme.com/cultural-crescendo-impact-of-the-music-industrys-growth-on-brands/ Tue, 08 Oct 2024 05:30:37 +0000 https://campaignme.com/?p=90645 Over the last few years, the MENA region has consistently been one of the world’s fastest growing regions for the music industry. According to IFPI’s Global Music Report, the region recorded a 14.4 per cent growth in industry revenue last year, surpassing North America, Europe, and the global average of 10.2 per cent. This growth […]

The post Cultural crescendo: Impact of the music industry’s growth on brands appeared first on Campaign Middle East.

]]> Visa and Red Bull F1 teams announce global partnership https://campaignme.com/visa-and-red-bull-f1-teams-announce-global-partnership/ Fri, 26 Jan 2024 09:47:26 +0000 https://campaignme.com/?p=75443 Red Bull F1 Teams and Visa have announced a multi-year agreement. Visa will become the first global partner of both Red Bull F1 teams, bringing a new look to the F1 grid in the form of Visa Cash App RB, formerly Scuderia AlphaTauri. This will be Visa’s first new major global sports sponsorship in more than […]

The post Visa and Red Bull F1 teams announce global partnership appeared first on Campaign Middle East.

]]> Creating mini brand experiences https://campaignme.com/creating-mini-brand-experiences/ Mon, 27 Nov 2023 08:00:19 +0000 https://campaignme.com/?p=72966 Massive leaps have been made in recent years with Out of Home media. Today, OOH and DOOH in particular are more dynamic and efficient than they have ever been, especially in markets like the UAE and Saudi Arabia where they are very common in malls and public transport. The effectiveness, especially across MENA, has often been assumed or anecdotal but it is now proven […]

The post Creating mini brand experiences appeared first on Campaign Middle East.

]]> Interesting Times and Red Bull Mobile partner to create Gigacoins https://campaignme.com/interesting-times-partners-with-red-bull-mobile-to-create-gigacoins/ Wed, 12 Jul 2023 10:31:28 +0000 http://campaignme.com/?p=64534 In a saturated market where big players have been competing for a while, Interesting Times in partnership with Red Bull Mobile has launched Gigacoin. For Red Bull Mobile to cut their way in, they had to do what they do best and that is to be unusual, as usual.  They turned data into a currency […]

The post Interesting Times and Red Bull Mobile partner to create Gigacoins appeared first on Campaign Middle East.

]]> Surely brands don’t want to be associated with repression? https://campaignme.com/surely-brands-dont-want-to-be-associated-with-repression/ https://campaignme.com/surely-brands-dont-want-to-be-associated-with-repression/#comments Fri, 03 Jun 2011 17:05:19 +0000 https://campaignme.com/?p=2057 Money really does override all other concerns. What other conclusion is there to reach after the announcement today that the FIA is to proceed with the Bahrain Grand Prix on 30 October? A grand prix that will bring shame and negative publicity to all those who participate. The FIA decision was made despite opposition from […]

The post Surely brands don’t want to be associated with repression? appeared first on Campaign Middle East.

]]> https://campaignme.com/surely-brands-dont-want-to-be-associated-with-repression/feed/ 1