Recipe for Change Archives - Campaign Middle East https://campaignme.com/tag/recipe-for-change/ Wed, 01 Jul 2026 07:17:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Recipe for Change Archives - Campaign Middle East https://campaignme.com/tag/recipe-for-change/ 32 32 Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions https://campaignme.com/cannes-lions-2026-winners-mena-campaigns-claims-20-lions/ Fri, 26 Jun 2026 23:04:01 +0000 https://campaignme.com/?p=123908 At the Cannes Lions International Festival of Creativity 2026, agencies from the MENA region have lifted a total of 20 Lions and FP7 McCANN MENAT has been crowned the MENA Network of the Year for claiming the most number of metal cats at the awards programme. The 20 Lions awarded to the region include 6 Silver Lions […]

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]]> Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns https://campaignme.com/cannes-lions-2026-comprehensive-list-of-top-mena-contenders-and-campaigns/ Tue, 16 Jun 2026 08:55:55 +0000 https://campaignme.com/?p=123315 The 73rd edition of the Cannes Lions International Festival of Creativity, will be held from Monday, 22 June to Friday, 26 June 2026, with winners of the Cannes Lions metals to be announced through the week. The week will culminate with the gala Cannes Lions Awards at the Lumière Theatre, where the coveted Titanium Lions, […]

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]]> FP7 McCann makes the UAE proud, brings home seven Cannes Lions trophies https://campaignme.com/fp7-mccann-makes-the-uae-proud-brings-home-seven-cannes-lions-trophies/ Tue, 24 Jun 2025 10:41:22 +0000 https://campaignme.com/?p=104327 At the 72nd Cannes Lions International Festival of Creativity, FP7 McCann won seven highly coveted Cannes Lions, including 1 Gold Lion, 1 Silver Lion and 5 Bronze Lions, emerging as one of the most awarded agencies in the MENA region and the agency with the most wins in the UAE. The recognition spans work done […]

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]]> Selling or serving? Rethinking Ramadan advertising https://campaignme.com/selling-or-serving-rethinking-ramadan-advertising/ Thu, 06 Mar 2025 07:40:43 +0000 https://campaignme.com/?p=97487 I have a complicated relationship with Ramadan advertising. As a Muslim creative, I find myself constantly walking the tightrope between faith and marketing. On one hand, I love great Ramadan ads — the grand cinematic storytelling, the sweeping scores, the emotional pull that makes you feel all warm and fuzzy, like a halal version of […]

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]]> Puck brings mothers’ recipes to restaurants to aid Lebanese families during Ramadan https://campaignme.com/puck-brings-mothers-recipes-to-restaurants-to-aid-lebanese-families-during-ramadan/ Tue, 04 Mar 2025 04:40:07 +0000 https://campaignme.com/?p=97288 In the midst of a prolonged conflict that has caused countless families to flee their homes in Lebanon, Puck has launched its Recipe for Change campaign to empower and support Lebanese mothers and families by offering a sustainable source of financial support while celebrating Lebanon’s rich culinary heritage during Ramadan. Puck, under Arla Foods, has […]

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