Rebrand Archives - Campaign Middle East https://campaignme.com/tag/rebrand/ Tue, 12 May 2026 15:57:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Rebrand Archives - Campaign Middle East https://campaignme.com/tag/rebrand/ 32 32 AGMC reveals new brand identity https://campaignme.com/agmc-reveals-new-brand-identity/ Tue, 12 May 2026 15:57:14 +0000 https://campaignme.com/?p=121936 UAE automotive retailer AGMC has unveiled its new brand identity to mark its 50th anniversary. The new brand identity was revealed together with a new operating model, as part of the brand’s efforts to reposition itself from a traditional automotive retail business into a broader mobility-focused master brand. The transformation aims to bring AGMC’s automotive […]

The post AGMC reveals new brand identity appeared first on Campaign Middle East.

]]> Digital Champions reveals regional expansion, senior leadership appointments across GCC https://campaignme.com/digital-champions-reveals-regional-expansion-senior-leadership-appointments-across-gcc/ Wed, 06 May 2026 11:05:10 +0000 https://campaignme.com/?p=121565 Digital Champions, a fast-growing social-first agency that turns cultural intelligence into creative impact , has revealed major milestones in its evolution with the launch of its refreshed brand, new website and the formalisation of its regional presence across the GCC, including an expanded Dubai office, and formalised operations in Qatar. This expansion comes alongside a […]

The post Digital Champions reveals regional expansion, senior leadership appointments across GCC appeared first on Campaign Middle East.

]]> Ajmal Perfumes rebrands to Ajmal Dubai, strengthens link to city https://campaignme.com/ajmal-perfumes-rebrands-to-ajmal-dubai-strengthens-link-to-city/ Tue, 03 Mar 2026 13:24:34 +0000 https://campaignme.com/?p=117172 Ajmal Perfumes has rebranded itself into Ajmal Dubai, incorporating the name of the city into its identity as it approaches its 75th anniversary. The move is part of Ajmal Dubai’s strategy to position Dubai as one of the main influences on the brand. According to the company, the change reflects the brand’s heritage in oriental […]

The post Ajmal Perfumes rebrands to Ajmal Dubai, strengthens link to city appeared first on Campaign Middle East.

]]> Acwa Power rebrands to mirror ‘business to human’ mission https://campaignme.com/acwa-power-rebrands-to-mirror-business-to-human-mission/ Tue, 27 Jan 2026 10:13:01 +0000 https://campaignme.com/?p=115151 Acwa Power, a Saudi-based private water desalination company and leader in energy transition, has unveiled a new brand identity to reflect its transformation into a global infrastructure platform. The refreshed identity captures the company’s evolution over the years – encapsulating milestone moments such as being one of the first in the region to move into […]

The post Acwa Power rebrands to mirror ‘business to human’ mission appeared first on Campaign Middle East.

]]> belong rebrands with bold mission to ‘make digital matter’ https://campaignme.com/belong-rebrands-with-bold-mission-to-make-digital-matter/ Mon, 19 Jan 2026 08:10:59 +0000 https://campaignme.com/?p=114686 belong, a Dubai-based digital product agency formerly known as Belong Interactive, has unveiled a new brand identity and strategic direction centred on a clear mission: to make digital matter. This repositioning marks a strategic evolution for the agency – from crafting immersive experiences to building ‘Living Platforms’ – adaptive, data-powered digital ecosystems designed to fuel business […]

The post belong rebrands with bold mission to ‘make digital matter’ appeared first on Campaign Middle East.

]]> Beyond Creation rebrands as parallel to focus on CX https://campaignme.com/beyond-creation-rebrands-as-parallel-to-focus-on-cx/ Tue, 13 Jan 2026 12:33:24 +0000 https://campaignme.com/?p=113537 Independent technology and customer experience (CX) agency Beyond Creation has rebranded as parallel, placing a clearer emphasis on CX as a core part of its offering. The agency brings 18 years of experience delivering digital platforms and experiences across the MENA region, having worked with organisations including Hyundai Middle East and Africa, the UAE Padel […]

The post Beyond Creation rebrands as parallel to focus on CX appeared first on Campaign Middle East.

]]> Saudi Arabia’s CEER reveals strategy behind its visual, sonic rebrand https://campaignme.com/saudi-arabias-ceer-reveals-strategy-behind-rollout-of-visual-sonic-rebrand/ Wed, 07 Jan 2026 13:28:19 +0000 https://campaignme.com/?p=114162 On Tuesday, 23 September 2025 – timed perfectly in line with Saudi National Day – Saudi Arabia’s first electric vehicle (EV) brand and Original Equipment Manufacturer (OEM) unveiled a bold new brand identity, which would soon be followed with a new sonic brand identity.  This launch not only introduced a bilingual Arabic-English automotive logotype, but […]

The post Saudi Arabia’s CEER reveals strategy behind its visual, sonic rebrand appeared first on Campaign Middle East.

]]> The Annual: Top 20 news stories from 2025 https://campaignme.com/the-annual-top-20-news-stories-from-2025/ Mon, 05 Jan 2026 11:15:45 +0000 https://campaignme.com/?p=113875 The Campaign Middle East 2025 Annual issue covers the industry’s top 20 news stories from the region. From major mergers to rebrands and launches, these stories highlight the key moments and trends that defined the industry within advertising, marketing and communications in 2025. The issue also includes covers the biggest pitches, media milestones, film campaigns, cinema […]

The post The Annual: Top 20 news stories from 2025 appeared first on Campaign Middle East.

]]> How Maison El Nabil achieved 41% purchase intent uplift with AI-powered prDOOH https://campaignme.com/how-maison-el-nabil-achieved-41-purchase-intent-uplift-with-ai-powered-prdooh/ Wed, 17 Dec 2025 06:30:20 +0000 https://campaignme.com/?p=113332 Maison El Nabil, a French fragrance house crafting accessible luxury perfumes, has achieved exceptional brand lift, including 46 per cent uplift in brand recall and 41 per cent uplift in purchase intent, through an AI-powered, real-time programmatic DOOH activation that ran for six days, strategically timed with the Beauty World Dubai event in Dubai, UAE. […]

The post How Maison El Nabil achieved 41% purchase intent uplift with AI-powered prDOOH appeared first on Campaign Middle East.

]]> AWR Group unveils rebrand with experiential Brand Immersion Centre https://campaignme.com/awr-group-unveils-new-branding-with-experiential-brand-immersion-centre/ Thu, 13 Nov 2025 09:55:20 +0000 https://campaignme.com/?p=111838 AWR Group has unveiled a new brand identity built on purpose and innovation while preserving its family-centric roots. More than just a new logo, the rebrand signals a strategic shift in unifying the conglomerate under a cohesive, experience-driven vision. Central to the new identity is the Group’s Brand Immersion Centre – a sensory space designed […]

The post AWR Group unveils rebrand with experiential Brand Immersion Centre appeared first on Campaign Middle East.

]]>