Rebrand Archives - Campaign Middle East https://campaignme.com/tag/rebrand/ Mon, 06 Jul 2026 10:10:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Rebrand Archives - Campaign Middle East https://campaignme.com/tag/rebrand/ 32 32 G42’s Inception rebrands to Inception42 https://campaignme.com/g42s-inception-rebrands-to-inception42/ Thu, 02 Jul 2026 14:32:34 +0000 https://campaignme.com/?p=124105 Inception, a G42 company, has rebranded to Inception42, with a refreshed identity that marks its strategic shift from a research institute to a sovereign agentic AI deployer. The rebrand reflects a broader evolution in ambition; positioning Inception42 at the forefront of agentic AI systems designed to operate within highly regulated environments where data sovereignty, security, […]

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]]> AGMC rebrand: Dr. Hamid reveals rollout of ‘Always Moving’ in the new era of mobility https://campaignme.com/agmc-rebrand-dr-hamid-reveals-rollout-of-always-moving-in-the-new-era-of-mobility/ Wed, 01 Jul 2026 07:14:10 +0000 https://campaignme.com/?p=124041 AGMC has revealed details about its rebrand and refreshed brand identity, which goes far beyond merely evolving its visual identity to also reflect the brand’s position within the next era of mobility. The transformation intends to position AGMC as a master brand across the full mobility experience, bringing together global automotive partnerships and AGMC-born mobility […]

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]]> Johns Hopkins Aramco Healthcare celebrates wider public offering in major rebrand https://campaignme.com/johns-hopkins-aramco-healthcare-celebrates-wider-public-offering-in-major-rebrand/ Mon, 29 Jun 2026 06:42:38 +0000 https://campaignme.com/?p=123935 Johns Hopkins Aramco Healthcare (JHAH) has rebranded to reflect its move from a closed healthcare system serving the Saudi Aramco community into an institution that, from 2025 onwards, has opened to the Kingdom’s wider public. The rebrand aims to unify the hospitals messaging – both internally and externally – and build one narrative that can […]

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]]> AGMC reveals new brand identity https://campaignme.com/agmc-reveals-new-brand-identity/ Tue, 12 May 2026 15:57:14 +0000 https://campaignme.com/?p=121936 UAE automotive retailer AGMC has unveiled its new brand identity to mark its 50th anniversary. The new brand identity was revealed together with a new operating model, as part of the brand’s efforts to reposition itself from a traditional automotive retail business into a broader mobility-focused master brand. The transformation aims to bring AGMC’s automotive […]

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]]> Digital Champions reveals regional expansion, senior leadership appointments across GCC https://campaignme.com/digital-champions-reveals-regional-expansion-senior-leadership-appointments-across-gcc/ Wed, 06 May 2026 11:05:10 +0000 https://campaignme.com/?p=121565 Digital Champions, a fast-growing social-first agency that turns cultural intelligence into creative impact , has revealed major milestones in its evolution with the launch of its refreshed brand, new website and the formalisation of its regional presence across the GCC, including an expanded Dubai office, and formalised operations in Qatar. This expansion comes alongside a […]

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]]> Ajmal Perfumes rebrands to Ajmal Dubai, strengthens link to city https://campaignme.com/ajmal-perfumes-rebrands-to-ajmal-dubai-strengthens-link-to-city/ Tue, 03 Mar 2026 13:24:34 +0000 https://campaignme.com/?p=117172 Ajmal Perfumes has rebranded itself into Ajmal Dubai, incorporating the name of the city into its identity as it approaches its 75th anniversary. The move is part of Ajmal Dubai’s strategy to position Dubai as one of the main influences on the brand. According to the company, the change reflects the brand’s heritage in oriental […]

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]]> Acwa Power rebrands to mirror ‘business to human’ mission https://campaignme.com/acwa-power-rebrands-to-mirror-business-to-human-mission/ Tue, 27 Jan 2026 10:13:01 +0000 https://campaignme.com/?p=115151 Acwa Power, a Saudi-based private water desalination company and leader in energy transition, has unveiled a new brand identity to reflect its transformation into a global infrastructure platform. The refreshed identity captures the company’s evolution over the years – encapsulating milestone moments such as being one of the first in the region to move into […]

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]]> belong rebrands with bold mission to ‘make digital matter’ https://campaignme.com/belong-rebrands-with-bold-mission-to-make-digital-matter/ Mon, 19 Jan 2026 08:10:59 +0000 https://campaignme.com/?p=114686 belong, a Dubai-based digital product agency formerly known as Belong Interactive, has unveiled a new brand identity and strategic direction centred on a clear mission: to make digital matter. This repositioning marks a strategic evolution for the agency – from crafting immersive experiences to building ‘Living Platforms’ – adaptive, data-powered digital ecosystems designed to fuel business […]

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]]> Beyond Creation rebrands as parallel to focus on CX https://campaignme.com/beyond-creation-rebrands-as-parallel-to-focus-on-cx/ Tue, 13 Jan 2026 12:33:24 +0000 https://campaignme.com/?p=113537 Independent technology and customer experience (CX) agency Beyond Creation has rebranded as parallel, placing a clearer emphasis on CX as a core part of its offering. The agency brings 18 years of experience delivering digital platforms and experiences across the MENA region, having worked with organisations including Hyundai Middle East and Africa, the UAE Padel […]

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]]> Saudi Arabia’s CEER reveals strategy behind its visual, sonic rebrand https://campaignme.com/saudi-arabias-ceer-reveals-strategy-behind-rollout-of-visual-sonic-rebrand/ Wed, 07 Jan 2026 13:28:19 +0000 https://campaignme.com/?p=114162 On Tuesday, 23 September 2025 – timed perfectly in line with Saudi National Day – Saudi Arabia’s first electric vehicle (EV) brand and Original Equipment Manufacturer (OEM) unveiled a bold new brand identity, which would soon be followed with a new sonic brand identity.  This launch not only introduced a bilingual Arabic-English automotive logotype, but […]

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