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	<title>Rebecca Jarvie-Gibbs Archives - Campaign Middle East</title>
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		<title>Example strengthens strategy leadership amid global demand for earned-first brand building</title>
		<link>https://campaignme.com/example-strengthens-strategy-leadership-amid-global-demand-for-earned-first-brand-building/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 06 May 2026 07:22:30 +0000</pubDate>
				<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Andy El-Bayeh]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[Ash Stapleton]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Chris Loukakis]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[cultural campaigns]]></category>
		<category><![CDATA[cultural creative]]></category>
		<category><![CDATA[Destination marketing]]></category>
		<category><![CDATA[destination positioning]]></category>
		<category><![CDATA[Earned-First approach]]></category>
		<category><![CDATA[Example]]></category>
		<category><![CDATA[experience development]]></category>
		<category><![CDATA[hospitality brands]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[Rebecca Jarvie-Gibbs]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=121570</guid>

					<description><![CDATA[<p>Example, the cultural creative and communications agency working with some of the world&#8217;s most recognised luxury hotel, destination and hospitality brands, has made two senior appointments to its strategy leadership team. Chris Loukakis has been promoted to Chief Strategy Officer and Ash Stapleton joins as Strategy Director. The appointments reflect growing demand for Example&#8217;s Earned-First [&#8230;]</p>
<p>The post <a href="https://campaignme.com/example-strengthens-strategy-leadership-amid-global-demand-for-earned-first-brand-building/">Example strengthens strategy leadership amid global demand for earned-first brand building</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Example expands into the Middle East with new Dubai office</title>
		<link>https://campaignme.com/example-expands-into-the-middle-east-with-new-dubai-office/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Mon, 24 Nov 2025 06:11:24 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[agency launch]]></category>
		<category><![CDATA[Andy El-Bayeh]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Example]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Middle East launch]]></category>
		<category><![CDATA[Rebecca Jarvie-Gibbs]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=112236</guid>

					<description><![CDATA[<p>Australia-based agency Example has expanded into the Middle East with the opening of its Dubai office. The move brings the agency closer to a region where hospitality, dining and tourism continue to scale, driven by long-term investment and a growing pipeline of developments across the Gulf. Example was founded in 2017 by Co-Founder and CEO [&#8230;]</p>
<p>The post <a href="https://campaignme.com/example-expands-into-the-middle-east-with-new-dubai-office/">Example expands into the Middle East with new Dubai office</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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