Rebecca Amey Archives - Campaign Middle East https://campaignme.com/tag/rebecca-amey/ Wed, 02 Oct 2024 12:29:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Rebecca Amey Archives - Campaign Middle East https://campaignme.com/tag/rebecca-amey/ 32 32 Better brand experiences > personal data: UAE, KSA consumers https://campaignme.com/better-brand-experiences-personal-data-uae-ksa-consumers/ Wed, 02 Oct 2024 12:27:04 +0000 https://campaignme.com/?p=90341 Seven in 10 consumers across the UAE, and 71 per cent of consumers in Saudi Arabia are willing to share their personal data in exchange for a better brand experience, according to the latest research findings by Jack Morton. The Experience Better/Insights report surveyed 5,000 consumers across the US, UK, UAE, Kingdom of Saudi Arabia […]

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]]> Models that worked years ago are not the success stories of today https://campaignme.com/models-that-worked-years-ago-are-not-the-success-stories-of-today/ Wed, 06 Sep 2023 13:00:33 +0000 https://campaignme.com/?p=67817 The advertising industry in this region has plenty to shout about when it comes to gender diversity. We recently interviewed a number of female executives for our annual Women in Advertising issue and there were lots of positive comments about the progress being made. But no-one will deny there is a lot more work to […]

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]]> Jack Morton expands to KSA with leadership hires https://campaignme.com/jack-morton-expands-to-ksa-with-leadership-hires/ Thu, 10 Nov 2022 12:45:26 +0000 https://campaignme.com/?p=54949 Jack Morton, the global brand experience agency, has announced the expansion of its operations in the Middle East, North Africa and Turkey (MENAT) as part of the Middle East Communications Network (MCN), to cover Saudi Arabia with three senior hires. The expansion follows Jack Morton’s rapid growth in the region. The agency was recently took home […]

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