realise Archives - Campaign Middle East https://campaignme.com/tag/realise/ Wed, 31 Aug 2022 12:29:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png realise Archives - Campaign Middle East https://campaignme.com/tag/realise/ 32 32 Curiouser and curiouser – by MCH Global’s Uli Stanke https://campaignme.com/curiouser-and-curiouser-by-mch-globals-uli-stanke/ Wed, 31 Aug 2022 12:25:03 +0000 https://campaignme.com/?p=52572 By Uli Stanke, head of experiential innovation, MCH Global When I first heard the term metaverse, I distinctly remember a familiar sceptical feeling. Over the years our industry has seen its fair share of ‘next big things’, with annual reports shouting about everything from artificial intelligence to life on Mars as the next big thing […]

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