real time data Archives - Campaign Middle East https://campaignme.com/tag/real-time-data/ Thu, 17 Jul 2025 06:00:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png real time data Archives - Campaign Middle East https://campaignme.com/tag/real-time-data/ 32 32 Platformance, Mindshare KSA drive app-led growth for Nova Water KSA https://campaignme.com/platformance-mindshare-ksa-drive-app-led-growth-for-nova-water-ksa/ Thu, 17 Jul 2025 05:20:59 +0000 https://campaignme.com/?p=105590 In an ambitious move to take control of its sales channel, leading Saudi bottled water brand Nova Water has successfully transformed its mobile app into a high performing commercial engine, through a results-focused performance campaign executed by Platformance in collaboration with Mindshare KSA. The problem and the business objective In the bottled water category, brands […]

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]]> Deliveroo turns delivery bikes into digital billboards in Abu Dhabi https://campaignme.com/deliveroo-turns-delivery-bikes-into-digital-billboards-in-abu-dhabi-with-flyby/ Wed, 29 Jan 2025 14:32:03 +0000 https://campaignme.com/?p=95321 Deliveroo UAE has partnered with digital delivery box technology company Flyby to pilot the integration of its patented ‘smart delivery boxes’ into the Deliveroo delivery fleet in Abu Dhabi. This collaboration transforms delivery bikes into mobile digital billboards, opening up a new platform for geo-targeted out-of-home (OOH) advertising. Brands can now showcase dynamic content tailored […]

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]]> CDP users reveal advantage with AI, first-party data, real-time data management https://campaignme.com/cdp-users-reveal-advantage-with-ai-first-party-data-real-time-data-management/ Thu, 23 Jan 2025 08:31:48 +0000 https://campaignme.com/?p=95080 As global data privacy regulations continue to evolve, enterprises whose employees use customer data platforms (CDPs) are gaining a significant competitive edge over others who don’t, specifically in terms of first-party data strategies, privacy and compliance advantages. More than 90 per cent of customer data platform users expressed confidence in handling changes to data privacy […]

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]]> New app to offer retailers real-time data into student purchasing trends https://campaignme.com/new-app-to-offer-retailers-real-time-data-into-student-purchasing-trends/ Tue, 22 Oct 2024 05:30:41 +0000 https://campaignme.com/?p=91288 Two ambitious young entrepreneurs Najib Mikati, a senior at the American School of Dubai, and Naji Faqihinejad, a freshman at George Washington University, are due to launch an app called Smartpocket in November, which will provide retailers with an analytics dashboard, delivering real-time data and actionable insights into student purchasing trends. The app was designed […]

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]]> Data doodles: Turning numbers into narratives https://campaignme.com/data-doodles-turning-numbers-into-narratives/ Wed, 10 Jul 2024 10:46:28 +0000 https://campaignme.com/?p=86967 My first introduction to strategy was through a quote by W. Edwards Deming, ‘In God we trust; all others must bring data’, which was printed in big bold letters and pinned on my then manager’s office door. Coming in with starry-eyed passion for creating applaudable creative narratives, focus on data seemed out of place. I […]

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