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	<title>real-time cultural intelligence Archives - Campaign Middle East</title>
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		<title>Snap, AR Lab&#8217;s The Extra Time Studio turns football moments into creative in hours</title>
		<link>https://campaignme.com/snap-ar-labs-the-extra-time-studio-turns-football-moments-into-creative-in-hours/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 07 Jul 2026 03:30:08 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AI-powered creative studio]]></category>
		<category><![CDATA[Antoine Challita]]></category>
		<category><![CDATA[AR Lab]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[creative expertise]]></category>
		<category><![CDATA[emerging opportunities]]></category>
		<category><![CDATA[excitement]]></category>
		<category><![CDATA[live football conversations]]></category>
		<category><![CDATA[reactions]]></category>
		<category><![CDATA[real-time creatives]]></category>
		<category><![CDATA[real-time cultural intelligence]]></category>
		<category><![CDATA[Snap]]></category>
		<category><![CDATA[Snap Inc.]]></category>
		<category><![CDATA[Snapchat]]></category>
		<category><![CDATA[Snapchatters]]></category>
		<category><![CDATA[The AR Lab]]></category>
		<category><![CDATA[The Extra Time Studio]]></category>
		<category><![CDATA[Wissam Jomaa]]></category>
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					<description><![CDATA[<p>Snap and AR Lab have launch of The Extra Time Studio, a new AI-powered creative studio designed to help brands participate in live football conversations as they unfold. As football fans across the world tune in to the tournament, conversations are unfolding in real time on Snap, where friends come together to share reactions, discuss [&#8230;]</p>
<p>The post <a href="https://campaignme.com/snap-ar-labs-the-extra-time-studio-turns-football-moments-into-creative-in-hours/">Snap, AR Lab&#8217;s The Extra Time Studio turns football moments into creative in hours</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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