Rawan Al Sayed Archives - Campaign Middle East https://campaignme.com/tag/rawan-al-sayed/ Wed, 11 Mar 2026 08:40:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Rawan Al Sayed Archives - Campaign Middle East https://campaignme.com/tag/rawan-al-sayed/ 32 32 IWD 2026: Marketing in times of uncertainty – Why Lebanese agencies stand out https://campaignme.com/iwd-2026-marketing-in-times-of-uncertainty-why-lebanese-agencies-stand-out/ Mon, 09 Mar 2026 10:45:10 +0000 https://campaignme.com/?p=117463 In most markets, marketing operates on predictability – structured timelines, long planning cycles, and stable production environments. In Lebanon, however, agencies work in a reality defined by constant change. Political instability, economic volatility and periods of conflict have reshaped the way the industry operates. Yet rather than slowing the industry down, these conditions have produced […]

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]]> How women are shaping data-driven marketing https://campaignme.com/breaking-the-glass-ceiling-how-women-are-shaping-data-driven-marketing/ Mon, 15 Sep 2025 06:00:07 +0000 https://campaignme.com/?p=108552 The world of marketing is changing. It is no longer about coming up with clever taglines: it’s about using data to understand people and connect with them. I have been a woman in marketing for years, and I have seen how women are not just participating in this shift, women are leading it. We are […]

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]]> Brand strategy face-off: trend-chaser versus traditionalist https://campaignme.com/brand-strategy-face-off-trend-chaser-versus-traditionalist/ Wed, 16 Apr 2025 05:30:58 +0000 https://campaignme.com/?p=100845 In today’s hyper-visual, trend-driven social media ecosystem, brand marketers are constantly challenged to evolve without losing their essence. Two recent aesthetic trends — the nostalgic Ghibli aesthetic and the playful Toy Box trend — have sparked a deeper conversation in marketing circles: should brands embrace every trend that goes viral, or stay rooted in a […]

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]]> Capturing the Gulf: Reviewing the post-TikTok strategic push by Instagram https://campaignme.com/capturing-the-gulf-reviewing-the-post-tiktok-strategic-push-by-instagram/ Thu, 13 Feb 2025 05:40:18 +0000 https://campaignme.com/?p=96204 TikTok’s regulatory challenges have created a significant opportunity in the dynamic MENA digital landscape, and Instagram is strategically capitalising on it. The upcoming Instagram Edits app isn’t just another feature; it’s a calculated move by Meta to empower creators and reshape content creation, directly addressing the evolving social media power balance. Instagram empowers creators, redefining […]

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