Rasha Hamzeh Archives - Campaign Middle East https://campaignme.com/tag/rasha-hamzeh/ Wed, 01 Apr 2026 08:11:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Rasha Hamzeh Archives - Campaign Middle East https://campaignme.com/tag/rasha-hamzeh/ 32 32 The Inhouse, MindField launch AI-integrated podcast discovery framework https://campaignme.com/the-inhouse-mindfield-launch-ai-integrated-podcast-discovery-framework/ Wed, 01 Apr 2026 08:11:23 +0000 https://campaignme.com/?p=118469 Creative and media consultancy The Inhouse and digital marketing agency MindField have launched a Podcast Engine Optimisation (PEO) framework to solve the podcast discovery gap in the Middle East and North Africa (MENA). As the region’s podcasting market surges towards a projected $1.36b revenue in 2026, the two companies have designed the framework as a […]

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]]> MENA industry reacts after Amazon abruptly exits Google Shopping Ads https://campaignme.com/mena-industry-reacts-after-amazon-abruptly-exits-google-shopping-ads/ Wed, 06 Aug 2025 14:00:14 +0000 https://campaignme.com/?p=106419 Between July 21 and July 23, 2025, Amazon withdrew from virtually all Google Shopping auctions in major global markets, including the United States, the United Kingdom, and Germany. The dramatic move was first brought into sharp public focus by Mohammed Sajjad, Chief Marketing and Digital Officer at Azadea Group, who wrote, “Amazon didn’t reduce bids. Didn’t […]

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]]> Mic check, market shift: why podcasting isn’t just a trend https://campaignme.com/mic-check-market-shift-why-podcasting-isnt-just-a-trend/ Mon, 02 Jun 2025 08:20:36 +0000 https://campaignme.com/?p=103219 Podcasting has become the new media darling. What started in bedrooms and basements is now reshaping boardrooms and broadcast strategy. What started as a fringe audio format exploded into a full-fledged industry post-2014, with shows like Serial putting the genre on the map and platforms like Spotify and Apple Podcasts turning creators into household names. […]

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]]> Women in advertising: Gender gaps – the harsh reality https://campaignme.com/women-in-advertising-gender-gaps-the-harsh-reality/ Thu, 29 Aug 2024 09:21:41 +0000 https://campaignme.com/?p=88913 In the glossy brochures and polished presentations of many GCC companies, diversity and inclusion are touted as key values.  However, scratch beneath the surface, and a glaring gender gap in senior roles becomes evident. While some organisations boast that more than 70 per cent of their staff are women, a closer look reveals that men […]

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