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	<title>Rasha Ghanem Archives - Campaign Middle East</title>
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		<title>MEPRA&#8217;s UAE Leadership Majlis to return this June</title>
		<link>https://campaignme.com/mepras-uae-leadership-majlis-to-return-this-june/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 07:38:11 +0000</pubDate>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[Featured]]></category>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[Acorn Strategy]]></category>
		<category><![CDATA[Al-Futtaim Group]]></category>
		<category><![CDATA[Benjamin Schroeder]]></category>
		<category><![CDATA[Brian Lott]]></category>
		<category><![CDATA[Carma]]></category>
		<category><![CDATA[Coppers Brook Group]]></category>
		<category><![CDATA[Dana Banuta]]></category>
		<category><![CDATA[Emerging Stronger: Shaping What Comes Next]]></category>
		<category><![CDATA[Faheem Ahamed]]></category>
		<category><![CDATA[Ford Middle East]]></category>
		<category><![CDATA[G42]]></category>
		<category><![CDATA[GE Vernova]]></category>
		<category><![CDATA[Gehan Sidky]]></category>
		<category><![CDATA[James Morley]]></category>
		<category><![CDATA[Kate Midttun]]></category>
		<category><![CDATA[Kateryna Byelova]]></category>
		<category><![CDATA[Kelly Kolker]]></category>
		<category><![CDATA[Lisa Welsh]]></category>
		<category><![CDATA[M42]]></category>
		<category><![CDATA[Mahmoud Fansa]]></category>
		<category><![CDATA[Mazar Masud]]></category>
		<category><![CDATA[Mazen Nahawi]]></category>
		<category><![CDATA[McKinsey & Company]]></category>
		<category><![CDATA[MEPRA]]></category>
		<category><![CDATA[Middle East Public Relations Association]]></category>
		<category><![CDATA[Mubadala]]></category>
		<category><![CDATA[Neda Shelton]]></category>
		<category><![CDATA[North Seventy Five]]></category>
		<category><![CDATA[Ras Al Khaimah Tourism Development Authority]]></category>
		<category><![CDATA[Rasha Ghanem]]></category>
		<category><![CDATA[Sage XP]]></category>
		<category><![CDATA[Solutions Plus]]></category>
		<category><![CDATA[UAE Leadership Majlis]]></category>
		<category><![CDATA[Weber Shandwick MENAT]]></category>
		<category><![CDATA[Ziad Hasbani]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=123224</guid>

					<description><![CDATA[<p>The Middle East Public Relations Association (MEPRA) will host the 11th edition of the UAE Leadership Majlis on 23 June 2026 in Abu Dhabi. The annual forum will bring together more than 100 senior communications leaders and influential industry voices to explore the timely theme: Emerging Stronger: Shaping What Comes Next. Against a backdrop of [&#8230;]</p>
<p>The post <a href="https://campaignme.com/mepras-uae-leadership-majlis-to-return-this-june/">MEPRA&#8217;s UAE Leadership Majlis to return this June</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Ford reveals strategy, success of &#8216;Beyond the Blue Oval&#8217; campaign</title>
		<link>https://campaignme.com/ford-reveals-strategy-behind-beyond-the-blue-oval-marcomms-campaign/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 29 Nov 2024 10:08:06 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
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		<category><![CDATA[The Work]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Beyond the Blue Oval]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[brand advocacy]]></category>
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		<category><![CDATA[Ford]]></category>
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		<category><![CDATA[Ford Middle East]]></category>
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		<category><![CDATA[innovation]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[live coverage]]></category>
		<category><![CDATA[marcomms campaign]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media outreach]]></category>
		<category><![CDATA[media partners]]></category>
		<category><![CDATA[millennial]]></category>
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		<category><![CDATA[traditional media]]></category>
		<category><![CDATA[VML]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=92973</guid>

					<description><![CDATA[<p>Ford Middle East has revealed the strategy and rollout of its &#8216;Beyond the Blue Oval&#8217; marketing communications campaign, which included the execution of a social media campaign complementing traditional media outreach designed to offer consumers a deep, immersive dive into the Ford brand DNA, The campaign, which incorporated stories, live coverage, Reels and thousands of [&#8230;]</p>
<p>The post <a href="https://campaignme.com/ford-reveals-strategy-behind-beyond-the-blue-oval-marcomms-campaign/">Ford reveals strategy, success of &#8216;Beyond the Blue Oval&#8217; campaign</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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