Rasha Abdo Archives - Campaign Middle East https://campaignme.com/tag/rasha-abdo/ Mon, 04 May 2026 13:49:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Rasha Abdo Archives - Campaign Middle East https://campaignme.com/tag/rasha-abdo/ 32 32 Messaging in MENA is entering a new phase, and marketers must adapt fast https://campaignme.com/messaging-in-mena-is-entering-a-new-phase-and-marketers-must-adapt-fast/ Mon, 04 May 2026 13:49:50 +0000 https://campaignme.com/?p=121444 Across the Middle East and North Africa, messaging is undergoing a fundamental transformation. What began as a simple channel for alerts and notifications has evolved into one of the most powerful drivers of customer engagement. Today, it sits at the intersection of marketing, customer experience, and commerce. Recent insights from Infobip’s latest messaging trends report  […]

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]]> The Middle East’s Ramadan reset: From campaigns to conversations https://campaignme.com/the-middle-easts-ramadan-reset-from-campaigns-to-conversations/ Thu, 26 Feb 2026 09:14:13 +0000 https://campaignme.com/?p=116982 Ramadan has always been the Middle East’s most commercially significant season. For decades, brands have leaned on high-budget TVCs, celebrity tie-ins, and large-format storytelling to capture attention across the GCC. But 2026 is revealing a fundamental shift. The conversation is moving away from broadcast channels and into the hands of the consumer, literally. Recent insights […]

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]]> Sports marketing: Winning hearts with authentic partnerships https://campaignme.com/sports-marketing-winning-hearts-with-authentic-partnerships/ Tue, 09 Dec 2025 11:03:32 +0000 https://campaignme.com/?p=112924 Picture this: It’s half-time at your World Cup final of choice, and everyone gathers around the television. Eyes across the globe tune in while advertisements begin to roll. Your favourite athlete is featured promoting cologne, cars or insurance plans, and you find yourself paying attention. The usual questions arise in conversation: I wonder how much […]

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