Rani Amayri Archives - Campaign Middle East https://campaignme.com/tag/rani-amayri/ Fri, 22 Aug 2025 11:34:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Rani Amayri Archives - Campaign Middle East https://campaignme.com/tag/rani-amayri/ 32 32 The evolution of feedback on Arabic copy https://campaignme.com/the-evolution-of-feedback-on-arabic-copy/ Fri, 22 Aug 2025 11:34:48 +0000 https://campaignme.com/?p=106982 It started with: “This feels like a literal translation.” Then: “This looks like Google Translate.” And now, the industry classic: “This must be ChatGPT.” We’ve all heard it. But no matter what tool or era we’re in, one thing doesn’t change: Arabic is a deeply subjective language. There’s a story I’ve heard about a well-known […]

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]]> Brands want ‘Arabic-first’ campaigns https://campaignme.com/brands-want-arabic-first-campaigns/ Mon, 17 Apr 2023 08:00:55 +0000 https://campaignme.com/?p=59832 By Jalaja Ramanunni There is a noticeable shift in the world of marketing towards an Arabic-first approach where campaigns are created after considering local insights and cultural relevance. This change has been driven by the increasing awareness among clients and marketing teams about the importance of authenticity in connecting with consumers in the Arab region. […]

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]]> Rani Amayri – Arabic Copywriter of the Year: Expect more in Arabic https://campaignme.com/rani-amayri-arabic-copywriter-of-the-year-expect-more-in-arabic/ Thu, 29 Dec 2022 08:00:39 +0000 https://campaignme.com/?p=56547 At Campaign Middle East’s first Agency of the Year awards, IMPACT BBDO’s Rani Amayri was named ‘Arabic Copywriter of the Year’. Amayri spoke to us about why Arabic campaigns need more recognition in the region. Tell us about your journey to the award. It’s beautiful that someone finally give this recognition to Arabic copy. This is a […]

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]]> The handbook of Arabic copywriting – Part 1 – by Impact’s Rani Amayri https://campaignme.com/the-handbook-of-arabic-copywriting-part-1-by-impacts-rani-amayri/ Mon, 14 Nov 2022 05:00:42 +0000 https://campaignme.com/?p=55012 by Rani Amayri, Arabic creative lead, Impact BBDO Part 1:  The Myth of ‘White Arabic’ “What’s the intended dialect?” is probably the first question asked by Arabic copywriters when they get new briefs. The answer to this question is mostly vague and unclear. Most teams will take the easy way out and chose ‘White Arabic’, […]

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]]> Should I stay (in) or should I go (out)? By Impact BBDO’s Rani Amayri https://campaignme.com/should-i-stay-in-or-should-i-go-out-by-impact-bbdos-rani-amayri/ Mon, 05 Apr 2021 12:52:38 +0000 https://campaignme.com/?p=34759 Everyone awaits Ramadan to watch those charming commercials inviting us to have big gatherings and come closer. But we all experienced a Ramadan, unlike any other last year. As marketers, the pandemic made us confused and contradictory with what we want to communicate with the audience. For the first time in the entire history of […]

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