Radix Media MENA Archives - Campaign Middle East https://campaignme.com/tag/radix-media-mena/ Thu, 05 Mar 2026 07:36:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Radix Media MENA Archives - Campaign Middle East https://campaignme.com/tag/radix-media-mena/ 32 32 Are media agencies struggling to find qualified talent? https://campaignme.com/are-media-agencies-struggling-to-find-qualified-talent/ Thu, 05 Mar 2026 07:36:16 +0000 https://campaignme.com/?p=117288 The media landscape across the region has become more data-led, with agencies and brands moving to a greater focus on performance and AI-driven planning. With the shift comes a greater need for talent in media agencies with the right digital expertise. Campaign Middle East asked industry experts: Are media agencies in the Middle East still […]

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]]> Has the industry gone too far in favour of performance marketing? https://campaignme.com/has-the-industry-gone-too-far-in-favour-of-performance-marketing/ Thu, 19 Jun 2025 07:55:22 +0000 https://campaignme.com/?p=104040 In today’s results-driven environment, performance marketing has become the dominant force behind many regional media strategies. As marketing budgets tighten and ROI becomes the leading metric in every boardroom, the question arises: Are we over-rotating towards performance marketing and sidelining brand in the regional industry? We posed this question to a cross-section of regional industry […]

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]]> ‘Are we a little less Wild West and a little more cautious in 2025?’ https://campaignme.com/has-creativity-taken-a-backseat-in-favour-of-data/ Fri, 14 Mar 2025 11:25:49 +0000 https://campaignme.com/?p=97962 In a world obsessed with data, metrics and algorithms, has creativity taken a backseat? Whether the relentless pursuit of data-driven decisions has stripped brand, media, marketing and advertising of its magic. This month, we asked: Has the industry lost some of its showmanship and value in the pursuit of formulaic, data-led insights?  Has the industry […]

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]]> UAE’s first AI influencer kicks off on social media https://campaignme.com/uaes-first-ai-influencer-kicks-off-on-social-media/ Mon, 15 Apr 2024 07:30:09 +0000 https://campaignme.com/?p=80135 Radix Media MENA  has announced the launch of UAE’s first AI influencer, Mayaseen.R. The introduction of the AI influencer marks Radix Media’s venture into AI technology. The initiative marks a significant leap forward in the realm of digital marketing, showcasing Radix Media Mena’s commitment to innovation and creativity. Mayaseen.R aims to represent a new era […]

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]]> Industry Forum: Can AVOD and SVOD continue to co-exist? https://campaignme.com/industry-forum-can-avod-and-svod-continue-to-co-exist/ Fri, 02 Jun 2023 06:41:58 +0000 https://campaignme.com/?p=62509 We asked: can advertising-based video on demand (AVOD) and subscription video on demand (SVOD) continue to co-exist? Here’s what the industry had to say: Prasad Amin Deputy CEO, IAS MEDIA YES Looking at the content consumption behaviour, AVOD and SVOD services can continue to co-exist because they offer different benefits to users. AVOD allows users […]

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