Qatar Airways Archives - Campaign Middle East https://campaignme.com/tag/qatar-airways/ Fri, 13 Feb 2026 13:08:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Qatar Airways Archives - Campaign Middle East https://campaignme.com/tag/qatar-airways/ 32 32 Qatar Airways launches first ever digital destination in Fortnite https://campaignme.com/qatar-airways-first-ever-digital-destination-in-fortnite/ Tue, 10 Feb 2026 12:18:05 +0000 https://campaignme.com/?p=112851 Qatar Airways is now on Fortnite and has officially invited travellers to embark on its groundbreaking digital journey, QVerse Island in Fortnite, further demonstrating the airline’s dedication to pioneering next-generation digital experiences. The experience is open to all Fortnite players, offering them an immersive way to explore the city while engaging with the airline’s brand […]

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]]> Qatar Airways and Swizz Beatz unveil The Creative 100 https://campaignme.com/qatar-airways-and-swizz-beatz-unveil-the-creative-100/ Mon, 27 Oct 2025 11:04:07 +0000 https://campaignme.com/?p=110865 Qatar Airways has entered a global partnership with Grammy-award winning artist, entrepreneur, and cultural visionary Swizz Beatz to introduce The Qatar Airways Creative 100, a bold new platform that aims to celebrate and connect the world’s most influential and inspiring creatives shaping global culture today. The announcement was made during Art Basel Paris, where Qatar […]

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]]> The next chapter of Gulf tourism: experiences over infrastructure https://campaignme.com/the-next-chapter-of-gulf-tourism-experiences-over-infrastructure/ Thu, 11 Sep 2025 12:39:51 +0000 https://campaignme.com/?p=108470 As per the Statistical Centre for the Cooperation Council for the Arab Countries of the Gulf (GCC-Stat), the Arabian Gulf is projected to experience enormous growth, with visitor spending expected to reach $223.7bn by 2034. This momentum has been fuelled by the region’s ability to capture the world’s imagination with its striking skylines, record-breaking events, […]

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]]> Qatar Airways claims the airwaves with AI influencer https://campaignme.com/qatar-airways-claims-the-airwaves-with-ai-influencer/ Wed, 15 Jan 2025 11:57:45 +0000 https://campaignme.com/?p=94689 Qatar Airways has introduced Sama, its first AI-powered digital human cabin crew, to act as one of its brand ambassadors. Sama, who debuted on Instagram under the handle @SamaOnTheMove, offers a mix of travel content, cultural highlights, and behind-the-scenes insights glimpses into the life of a cabin crew member. Sama’s recent posts highlight her global […]

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]]> In the fast lane: Evolution of media and brand power in F1 https://campaignme.com/in-the-fast-lane-evolution-of-media-and-brand-power-in-f1/ Tue, 12 Nov 2024 14:36:51 +0000 https://campaignme.com/?p=92137 A decade ago, F1 looked very different. The focus was predominantly on the track – car performance, driver skills, and engineering innovations took center stage. Sponsorships existed, but more as a backdrop and an afterthought. The media reach was mostly limited to race weekends, with coverage driven by traditional broadcasting partners. F1 fans followed the […]

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]]> Qatar Airways to unveil ‘world’s first AI digital human cabin crew’ at ATM https://campaignme.com/qatar-to-unveil-worlds-first-ai-digital-human-cabin-crew-at-atm/ Mon, 29 Apr 2024 11:19:05 +0000 https://campaignme.com/?p=81227  Qatar Airways is to unveil what it is calling the ‘world’s first AI digital human cabin crew’. Sama 2.0 will be showcased at this year’s Arabian Travel Market (ATM) Dubai which takes place Monday 6 to Thursday 9 May. The airline is offering visitors the chance to meet and engage with Sama 2.0 – the second […]

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]]> WARC announces jury for the Middle East & Africa WARC Awards 2024 https://campaignme.com/warc-announces-jury-for-the-middle-east-africa-warc-awards-2024/ Wed, 10 Jan 2024 09:00:25 +0000 https://campaignme.com/?p=74442 WARC has announced its jury for the WARC Awards for Middle East & Africa 2024. Held in association with LIONS, the awards will  strategies and impact across 12 categories as picked by the jury. “We have convened a stellar group of extremely knowledgeable and highly respected professionals from across the region to bring expertise and […]

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]]> Pick of the Quarter: Qatar Airways will rock you https://campaignme.com/pick-of-the-quarter-qatar-airways-will-rock-you/ Wed, 28 Dec 2022 09:30:25 +0000 https://campaignme.com/?p=56221 As FIFA’s official airline partner for the 2022 Qatar World Cup, Qatar Airways celebrated the universal language of football by shining the spotlight on fans and the unforgettable journeys leading up to the tournament. The energetic and exciting video commercial combined the airline’s firm belief that sport is a universal language which unites fans and […]

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]]> Top 10 Pitches 2016 https://campaignme.com/top-10-pitches-2016/ Wed, 21 Dec 2016 05:10:29 +0000 https://campaignme.com/?p=11899 1 Nissan Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both […]

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]]> Ink to publish Qatar Airways’ Oryx https://campaignme.com/ink-publish-qatar-airways-oryx/ Wed, 07 Dec 2016 11:52:48 +0000 https://campaignme.com/?p=11797 London-based travel media company Ink is to take over production of Qatar Airways’ in-flight magazine Oryx, with its first issue appearing on January 1. In an interview with Arab News, Ink’s joint CEO Michael Keating said: “What we’re doing is massively upgrading the magazine; it’s going to be much more premium in feel.” Regionally, Ink has […]

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