PwC Archives - Campaign Middle East https://campaignme.com/tag/pwc/ Mon, 30 Mar 2026 14:16:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png PwC Archives - Campaign Middle East https://campaignme.com/tag/pwc/ 32 32 From a side quest to serious business: Has gaming entered the marketing mix? https://campaignme.com/from-a-side-quest-to-serious-business-has-gaming-entered-the-marketing-mix/ Fri, 27 Mar 2026 15:54:46 +0000 https://campaignme.com/?p=118292 For a long time, gaming sat on many marketing plans like a tab left open in the browser: patient, promising and waiting for a ping, but not central to the day’s real work. Over the past few months, that position has changed drastically in the Middle East. Several in-game campaigns, branded virtual ecosystems, content integrations, […]

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]]> Why Middle East brands matter at the World Economic Forum in Davos https://campaignme.com/why-middle-east-brands-matter-at-the-world-economic-forum-in-davos/ Thu, 22 Jan 2026 05:00:11 +0000 https://campaignme.com/?p=114973 As Davos 2026 unfolds under the banner “A Spirit of Dialogue”, the atmosphere is cautiously optimistic. The tone has been shaped as much by headline geopolitical moments, including President Donald Trump’s attendance and pointed remarks on strategic issues such as Greenland, as by longer-term debates on growth, technology, and trust. Together, they underline the ‘sustained […]

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]]> Montage Productions picks Eva Papadakou as Producer https://campaignme.com/montage-productions-picks-eva-papadakou-as-producer/ Tue, 06 May 2025 05:00:25 +0000 https://campaignme.com/?p=101798 Montage Production has appointed Eva Papadakou as Producer, making her responsible for overseeing all aspects of physical production across the company’s expanding slate of regional and international projects. Papadakou joins Montage with more than a decade of international experience spanning consulting, brand management and film production. Papadakou began her career in consulting with PwC before […]

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]]> ‘Saudi women becoming key players in boardrooms and Executive Committees’ https://campaignme.com/saudi-women-becoming-key-players-in-boardrooms-and-executive-committees/ Fri, 01 Nov 2024 07:39:17 +0000 https://campaignme.com/?p=91737 Saudi Arabia’s raft of government initiatives, legal reforms, and Saudisation policies have mandated the inclusion of women not only in the workforce, but also in corporate governance and senior leadership roles in line with its Vision 2030 goal of economic, social and cultural diversification. Multiple reports released by PwC and Kearney have documented the impact […]

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]]> Showcasing brands who are creating an impact https://campaignme.com/showcasing-brands-who-are-creating-an-impact/ Fri, 07 Jun 2024 07:38:48 +0000 https://campaignme.com/?p=85047 “Our mission is to celebrate and champion marketing leadership,” said The Marketing Society’s Global Director, Alasdair Hall-Jones. He was talking about the recent Marketing Society UAE Awards 2024. “The awards are not just about creativity and effectiveness, but about boldness and showcasing brands who are creating impact. “We want to make our industry proud and […]

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]]> Where are Middle East consumers going to spend their money? https://campaignme.com/what-will-middle-east-consumers-be-spending-on/ Thu, 05 Oct 2023 10:30:52 +0000 https://campaignme.com/?p=69773 PWC’s latest report of its Global Consumer Insights Survey found that Middle East consumers are willing to spend more on essentials and decrease their spending on Luxury or designer products for the next six months.  61 per cent of PWC’s survey participants said that they were ready to spend more on groceries, while 53 per […]

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]]> ESG 2022: On purpose – by VFS’s Sukanya Chakraborty https://campaignme.com/esg-2022-on-purpose-by-vfss-sukanya-charaborty/ Fri, 04 Nov 2022 11:30:52 +0000 https://campaignme.com/?p=54719 By Sukanya Chakraborty, chief communications officer, VFS Global Investors and consumers’ attentions have recently been focused on companies’ ESG components, making sustainable investing go beyond being just a buzzword. A 2020 survey carried out by HSBC revealed that 41 per cent of regional investors in the Middle East wished to adopt an effective ESG investment […]

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]]> Campaign announces Agency of the Year Awards Middle East https://campaignme.com/campaign-announces-agency-of-the-year-awards-middle-east/ Tue, 21 Jun 2022 13:26:49 +0000 https://campaignme.com/?p=50474 Campaign Middle East and Haymarket are proud to announce the Campaign Agency of the Year Awards Middle East. Campaign is launching this dedicated awards for the Middle East, within its Agency of the Year family. With domestic schemes already established in seven markets around the globe (UK, US, India, China, Australia and New Zealand, Japan […]

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]]> Facebook launches #LoveLocal Lebanon SMB program to support in their economic recovery https://campaignme.com/facebook-launches-lovelocal-lebanon-smb-program-to-support-in-their-economic-recovery/ Sun, 28 Feb 2021 08:00:08 +0000 https://campaignme.com/?p=33468 As part of its wider initiative to support small to medium-sized businesses (SMBs) through to economic recovery, Facebook is launching the #LoveLocal Lebanon SMB Program. The program was developed in recognition that SMBs in Lebanon have been among the hardest hit by the current economic situation as a result of the Covid-19 pandemic, particularly in […]

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]]> Adform sets a new standard for transparency & efficiency with independent PwC review of its recently launched Adform FLOW platform https://campaignme.com/adform-sets-a-new-standard-for-transparency-efficiency-with-independent-pwc-review-of-its-recently-launched-adform-flow-platform/ Tue, 24 Nov 2020 06:00:18 +0000 https://campaignme.com/?p=30243 In May 2020, the digital advertising industry was rocked by a comprehensive two-year research project initiated by the ISBA and AOP in the UK. The research, which was executed by PwC carried out an extensive investigation that mapped the digital supply chain. The report found that an average of 49% of advertiser ad spend never […]

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