Purpose Archives - Campaign Middle East https://campaignme.com/tag/purpose/ Wed, 10 Jun 2026 08:49:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Purpose Archives - Campaign Middle East https://campaignme.com/tag/purpose/ 32 32 Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel https://campaignme.com/henkel-reveals-150th-anniversary-campaign-led-by-ai-video-of-its-founder-fritz-henkel/ Wed, 10 Jun 2026 05:00:20 +0000 https://campaignme.com/?p=123177 Henkel has marked its 150th anniversary with novel campaign activations such as bringing its founder, Fritz Henkel, back as an AI-generated avatar to narrate 150 years of the company’s own history, and highlighting its employees, innovations and achievements that contributed to the company’s success through the past 150 years. The campaign was built around the […]

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]]> Motivate Media Group publishes Tenacity: The UAE’s Finest Hour by Augie K Fabela II https://campaignme.com/motivate-media-group-publishes-tenacity-the-uaes-finest-hour-by-augie-k-fabela-ii/ Mon, 18 May 2026 01:30:49 +0000 https://campaignme.com/?p=122109 The Office of His Excellency Sheikh Nahayan Mabarak Al Nahyan has announced the publication of Tenacity: The UAE’s Finest Hour, a new book by internationally renowned businessman and bestselling author Augie K Fabela II published by Motivate Media Group. The book chronicles the first 31 days of the unprecedented Iranian attacks of 2026, documenting the […]

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]]> In the quiet, here are the things that matter most https://campaignme.com/in-the-quiet-here-are-the-things-that-matter-most/ Tue, 31 Mar 2026 08:15:59 +0000 https://campaignme.com/?p=118394 It’s unusual, when you think about it. We’ve never had more tools. This much speed. As many ways to create. And almost nothing feels rare anymore. Content is everywhere. Endless. Polished. Perfectly fine. And forgettable. When everything is easy to make, what matters is what you choose to produce. What’s being chosen right now? Safe. Predictable. […]

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]]> Beyond the point system: Why gamification is the new North Star for MEA marketers https://campaignme.com/beyond-the-point-system-why-gamification-is-the-new-north-star-for-mea-marketers/ Mon, 16 Feb 2026 11:42:19 +0000 https://campaignme.com/?p=116271 In the rapidly evolving marketing landscape of the Middle East and Africa (MEA), the traditional “spend-and-get” loyalty model is hitting a ceiling. As markets such as the UAE and Saudi Arabia lead the charge in digital transformation, consumers are no longer just looking for discounts—they are looking for experiences. According to Comarch’s latest industry insights, […]

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]]> The year ahead: What marketing leaders need to know in 2026 https://campaignme.com/the-year-ahead-what-marketing-leaders-need-to-know-in-2026/ Mon, 09 Feb 2026 03:00:36 +0000 https://campaignme.com/?p=115853 2026 will not be a year defined by a single breakthrough. Instead, it will be defined by a new operating reality. Technology, culture, platforms, expectations, and regulation are all shifting simultaneously, and not always in alignment. The most important shift marketing leaders must make in 2026 is moving from optimisation to orchestration, from improving parts […]

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]]> The year ahead for purpose and ESG https://campaignme.com/the-year-ahead-for-purpose-and-esg/ Tue, 03 Feb 2026 12:13:20 +0000 https://campaignme.com/?p=115496 For a long time, purpose and environmental, social and governance (ESG) frameworks have lived comfortably in brand statements, campaign lines and annual reports. In 2026, I see that comfort disappearing. The conversation is slowly but surely moving away from what brands promise and towards what they can prove. This shift matters for marketers. Purpose and […]

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]]> The relevance economy: Why momentum fades before performance does https://campaignme.com/the-relevance-economy-why-momentum-fades-before-performance-does/ Thu, 29 Jan 2026 03:00:55 +0000 https://campaignme.com/?p=115217 After sitting in enough leadership rooms, reviewing enough strategies, and watching brands execute flawlessly and still lose momentum, a pattern around relevance becomes difficult to ignore. On the surface, everything appears right. Visibility is strong. Innovation is active. Performance metrics remain healthy. Yet something begins to slip. Not loudly. Not dramatically. Quietly. It rarely shows […]

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]]> At 14, Saudi teen Rateel Alshehri makes history with ‘Favorite Female Influencer’ win https://campaignme.com/at-14-saudi-teen-rateel-alshehri-makes-history-with-favorite-female-influencer-win/ Thu, 22 Jan 2026 09:02:00 +0000 https://campaignme.com/?p=114977 14-year-old Saudi youth icon and social media trailblazer Rateel Alshehri has made history by becoming the youngest ever winner of the ‘Favourite Female Influencer’ award at the prestigious Joy Awards. Her achievement marks a new chapter for youth leadership in the Arab world, highlighting the growing influence of young creators on the global stage. In […]

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]]> McDonald’s UAE serves ‘The Good You Don’t Order’ in new brand campaign https://campaignme.com/mcdonalds-uae-serves-the-good-you-dont-order-in-new-brand-campaign/ Wed, 07 Jan 2026 10:36:24 +0000 https://campaignme.com/?p=114105 McDonald’s UAE has launched a purpose-driven campaign to spotlight the quick-service restaurant’s (QSR) initiatives that give back to its community. With ‘The Good You Don’t Order’, McDonald’s challenges menu favourites such as the Big Mac or McChicken Nuggets that spring to mind to show how the brand serves much more than food but also meaningful […]

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]]> 2025: A transformative year for the MENA comms industry https://campaignme.com/2025-a-transformative-year-for-the-mena-comms-industry/ Mon, 29 Dec 2025 09:28:28 +0000 https://campaignme.com/?p=113738 The year 2025 marked a defining moment for the global communication industry, and the Middle East and North Africa region stood at the centre of this transformation. While global markets grappled with rapid technological shifts, evolving audience behaviours, and increasing pressure for accountability, the GCC and wider MENA region experienced an additional layer of change: […]

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