Puma Archives - Campaign Middle East https://campaignme.com/tag/puma/ Thu, 21 May 2026 08:30:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Puma Archives - Campaign Middle East https://campaignme.com/tag/puma/ 32 32 How PUMA turned movement into a community-led UAE campaign https://campaignme.com/how-puma-middle-east-turned-movement-into-a-community-led-uae-campaign/ Wed, 20 May 2026 09:06:47 +0000 https://campaignme.com/?p=122272 As part of its “Proud of the UAE” initiative, PUMA Middle East launched a series of community-led activations across Dubai and Abu Dhabi, bringing people together through movement while spotlighting the local businesses and communities that continue to shape the country’s culture and spirit. Rooted in unity, resilience, and community connection, the initiative celebrated the […]

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]]> Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections https://campaignme.com/campaign-ramadan-briefing-a-cultural-crucible-for-convictions-community-and-consumer-connections/ Fri, 13 Feb 2026 15:25:42 +0000 https://campaignme.com/?p=116218 Campaign Middle East concluded its first Campaign Breakfast Briefing event of 2026 on Ramadan Advertising and the Year Ahead, which brought together close to 200 attendees, including client-side marketers, agency leaders, measurement experts as well as AdTech and MarTech players, at The Westin Dubai Mina Seyahi on Friday, 13 February 2026. Delegates listened with rapt attention […]

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]]> Qatar’s running community goes full sprint with Usain Bolt https://campaignme.com/qatars-running-community-goes-full-sprint-with-usain-bolt-at-puma-shakeout-run/ Mon, 19 Jan 2026 07:13:15 +0000 https://campaignme.com/?p=114702 PUMA welcomed Qatar’s running community to an unforgettable shakeout run experience at Khalifa International Stadium, created in partnership with the Qatar Athletics Federation. The activation brought together members of the public, athletes, creators, and sports enthusiasts from across the country, transforming Doha into a vibrant celebration of movement, performance, and community spirit. What began as […]

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]]> Puma takes The Runner’s High to new heights above Dubai skyline https://campaignme.com/puma-takes-the-runners-high-to-new-heights-in-dubai/ Wed, 29 Oct 2025 09:42:44 +0000 https://campaignme.com/?p=111027 PUMA took its new global running campaign, The Runner’s High, to thrilling new heights with a sunrise stunt that’s 219 meters above the ground at the Sky Views Edge Walk, Address Sky View Hotel with XDubai. With a 4:00 AM kick-off and a strong GO WILD spirit, runners embraced the rush and chased the ultimate […]

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]]> PUMA reintroduces Mostro collection with influencer collabs, activation https://campaignme.com/puma-reintroduces-mostro-collection-with-influencer-collabs-activation/ Fri, 20 Jun 2025 10:56:57 +0000 https://campaignme.com/?p=104141 PUMA Middle East has reintroduced its Mostro sneaker not with nostalgia, but a statement. The brand’s latest campaign, Mostroverse, is a cultural manifesto that aims to be less about product and more about people. Inspired by creativity, personal expression and identity, the campaign gives centre stage to a new wave of regional creatives in an […]

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]]> PUMA taps emotional appeal with Harry Potter collaboration https://campaignme.com/puma-taps-emotional-appeal-with-harry-potter-collaboration/ Thu, 24 Apr 2025 11:04:09 +0000 https://campaignme.com/?p=101223 PUMA and Warner Bros. Discovery Global Consumer Products has brought the magical world of the Harry Potter franchise to life with a limited-edition collection. Inspired by PUMA’s sports heritage and driven by consumer-led design, the partnership comprises apparel, footwear, and accessories that are designed around two of Hogwarts’ iconic houses, Gryffindor and Slytherin. Featuring richly […]

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]]> Puma spotlights regional sub-culture to relaunch its Speedcat https://campaignme.com/puma-spotlights-regional-sub-culture-to-relaunch-its-speedcat/ Fri, 07 Feb 2025 12:23:14 +0000 https://campaignme.com/?p=95788 Puma has set up activations in the UAE and Saudi Arabia in an effort to form personal connections with consumers in the region in light of the relaunch of its Speedcat shoe. Pulled from the Puma archive for its 25th anniversary, the Puma Speedcat was reintroduced in the summer of 2024 with immediate celebrity co-signs […]

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]]> Puma reimagines football chant for Al Hilal anniversary https://campaignme.com/puma-reimagines-football-chant-for-al-hilal-anniversary/ Thu, 24 Oct 2024 05:31:12 +0000 https://campaignme.com/?p=91371 Puma has launched a new campaign in partnership with BigTime Creative Shop to mark the 67th anniversary of the Saudi-based football club, Al Hilal Football Club. The anniversary campaign was launched in tandem with a special edition kit, a collaboration between Puma and Al Hilal, that takes inspiration from the club’s vintage designs, and pays […]

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]]> 13AM Crowd — New creative agency ‘combines global talent with local cultural insights’ https://campaignme.com/13am-crowd-new-creative-agency-combines-global-talent-with-local-cultural-insights/ Tue, 22 Oct 2024 05:15:36 +0000 https://campaignme.com/?p=91284 Dubai-based creative community 13AM Studio has revealed the launch of 13AM Crowd, a new creative agency. Through Project 195 — an ambitious mission to become the first brand in history to represent artists from every country on the planet — 13AM Studio already brings together a global collective of more than 200 creatives, representing nearly 70 […]

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]]> PUMA connects with UAE communities through street cricket campaign https://campaignme.com/puma-connects-with-uae-communities-through-street-cricket-campaign/ Mon, 14 Oct 2024 07:32:24 +0000 https://campaignme.com/?p=91008 PUMA, in collaboration with M&C Saatchi Middle East, has launched its ‘Play The City’ initiative to celebrate the unsung heroes of street cricket across the region, connect with hyper-local communities, and highlight the passion of those who play the game of cricket outside the spotlight. The “Play The City” initiative aims to empower grassroots talent […]

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