Puck Archives - Campaign Middle East https://campaignme.com/tag/puck/ Wed, 24 Jun 2026 06:10:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Puck Archives - Campaign Middle East https://campaignme.com/tag/puck/ 32 32 Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns https://campaignme.com/cannes-lions-2026-comprehensive-list-of-top-mena-contenders-and-campaigns/ Tue, 16 Jun 2026 08:55:55 +0000 https://campaignme.com/?p=123315 The 73rd edition of the Cannes Lions International Festival of Creativity, will be held from Monday, 22 June to Friday, 26 June 2026, with winners of the Cannes Lions metals to be announced through the week. The week will culminate with the gala Cannes Lions Awards at the Lumière Theatre, where the coveted Titanium Lions, […]

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]]> Selling or serving? Rethinking Ramadan advertising https://campaignme.com/selling-or-serving-rethinking-ramadan-advertising/ Thu, 06 Mar 2025 07:40:43 +0000 https://campaignme.com/?p=97487 I have a complicated relationship with Ramadan advertising. As a Muslim creative, I find myself constantly walking the tightrope between faith and marketing. On one hand, I love great Ramadan ads — the grand cinematic storytelling, the sweeping scores, the emotional pull that makes you feel all warm and fuzzy, like a halal version of […]

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]]> Puck brings mothers’ recipes to restaurants to aid Lebanese families during Ramadan https://campaignme.com/puck-brings-mothers-recipes-to-restaurants-to-aid-lebanese-families-during-ramadan/ Tue, 04 Mar 2025 04:40:07 +0000 https://campaignme.com/?p=97288 In the midst of a prolonged conflict that has caused countless families to flee their homes in Lebanon, Puck has launched its Recipe for Change campaign to empower and support Lebanese mothers and families by offering a sustainable source of financial support while celebrating Lebanon’s rich culinary heritage during Ramadan. Puck, under Arla Foods, has […]

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]]> Puck and Monopoly team up for playful BTS campaign https://campaignme.com/puck-and-monopoly-team-up-for-playful-bts-campaign/ Wed, 16 Oct 2024 05:53:43 +0000 https://campaignme.com/?p=90445 Puck has teamed up with Hasbro’s Monopoly brand to launch a Back-to-School (BTS) campaign called “Win Every Moment Together!” Created in collaboration with FP7 McCann, the campaign highlights how families can bond over playful negotiations, particularly during the back-to-school season, when routines and responsibilities are top of mind for both parents and children. Ivan Bormaister, […]

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]]> Puck takes customers on scavenger hunt https://campaignme.com/puck-takes-customers-on-scavenger-hunt/ Thu, 08 Aug 2024 10:20:43 +0000 https://campaignme.com/?p=88078 On 28 June and 29 June in KSA and the UAE respectively, Puck hosted a scavenger hunt to promote its new limited-edition Zaatar Cream Cheese. The intent behind the community-focused activation was to engage shoppers and create awareness about Puck’s new flavour. “The goal of the Zaatar Cream Cheese campaign was to create a stir […]

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]]> Puck: The power of collective action https://campaignme.com/puck-the-power-of-collective-action-campaign/ Wed, 28 Feb 2024 09:30:46 +0000 https://campaignme.com/?p=77816 What inspired Puck to initiate the ‘Selfless Shelves’ campaign? The campaign can be traced back to our earlier initiative, ‘Your Creativity, Endless Possibilities.’ While the initial campaign aimed to introduce consumers to creative and sustainable upcycling practices using Puck glass jars, ‘Selfless Shelves’ represents a natural progression, extending our focus beyond environmental stewardship to encompass […]

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]]> Puck announces new initiative for women empowerment https://campaignme.com/puck-announces-new-initiative-for-women-empowerment/ Mon, 22 Jan 2024 11:30:01 +0000 https://campaignme.com/?p=75104 Puck has announced the launch of ‘Selfless Shelves’, an initiative aiming to empower five entrepreneurial women from five distinct villages in Lebanon by granting them shelf space in Carrefour stores to sell their handcrafted and locally sourced produce known as ‘mouneh’, packed in repurposed Puck glass jars. These jars highlight each woman’s story and aim […]

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]]> Puck unveils ‘your creativity, infinite possibilities’ sustainability campaign https://campaignme.com/puck-unveils-your-creativity-infinite-possibilities-sustainability-campaign/ Tue, 12 Dec 2023 06:05:50 +0000 https://campaignme.com/?p=73521 Puck has launched a sustainability awareness campaign called ‘your creativity, infinite possibilities’. It aims to promote everyday food packaging up cycling habits in homes across UAE, KSA and Oman. The campaign’s objective is to inspire consumers to find new, fun and practical ways to re-use their Puck glass jars, keeping in mind the limited capability of […]

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]]> DMS Case study: Start the day right with Puck https://campaignme.com/dms-case-study-start-the-day-right-with-puck/ Tue, 01 Jun 2021 09:05:00 +0000 https://campaignme.com/?p=37051 Every mom seeks to provide a wholesome meal for her children, more so one that is nutritious and delicious. Puck, a brand known and favoured in the region for its distinctive cream cheese variants, identified the daily challenge moms face in providing their kids with a nutritious and wholesome breakfast, which is also easy for […]

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