Publishers Archives - Campaign Middle East https://campaignme.com/tag/publishers/ Wed, 03 Jun 2026 06:28:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Publishers Archives - Campaign Middle East https://campaignme.com/tag/publishers/ 32 32 Are musicians in the Middle East missing out financially by not registering their work? https://campaignme.com/are-musicians-in-the-middle-east-missing-out-financially-by-not-registering-their-work/ Wed, 03 Jun 2026 06:28:32 +0000 https://campaignme.com/?p=122816 Musicians in the Middle East are missing out financially by not registering their work. Simultaneously, businesses in the region risk lawsuits for failing to license music used in audio advertising campaigns. Brands across the region are increasingly incorporating music and sound in their branding campaigns to connect with a wider audience through multiple channels, giving […]

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]]> Primark reveals launch campaign that led to 400,000 units sold on opening weekend https://campaignme.com/primark-reveals-launch-campagn-that-led-to-400000-units-sold-on-opening-weekend/ Thu, 02 Apr 2026 12:15:31 +0000 https://campaignme.com/?p=118522 Primark – an international fashion retailer with more than 470 stores across 18 countries in Europe, the US as well as the Middle East – has revealed details about the strategy and rollout of its integrated marketing campaign to launch its first and flagship store in Dubai at The Dubai Mall and its second store […]

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]]> UAE unveils BRIDGE Summit: World’s largest marketing, media and creative event https://campaignme.com/uae-unveils-the-bridge-summit-worlds-largest-marketing-media-and-creative-gathering/ Tue, 23 Sep 2025 04:02:17 +0000 https://campaignme.com/?p=108946 The UAE National Media Office (NMO) has launched the BRIDGE Summit, as the world’s largest gathering of leaders across seven content tracks, including marketing, media, creator economy, music, gaming, picture and tech. Scheduled to take place in Abu Dhabi from 8 to 10 December 2025, at the Abu Dhabi National Exhibition Centre (ADNEC), the summit […]

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]]> Alkimi brings billions in ad spend on-chain to fix broken ad ecosystem https://campaignme.com/alkimi-brings-billions-in-ad-spend-on-chain-to-fix-broken-ad-ecosystem/ Fri, 08 Aug 2025 07:30:58 +0000 https://campaignme.com/?p=106498 Decentralised ad platform Alkimi has partnered with Sui, a blockchain built for mass adoption, to bring billions of dollars in digital advertising revenue on-chain. Intending to fix a broken ad ecosystem, Alkimi’s platform removes opaque intermediaries from the advertising supply chain, redirecting value directly between advertisers and publishers. The ad platform – which is already […]

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]]> The power of imagination: Writing the future of Saudi Arabia https://campaignme.com/the-power-of-imagination-writing-the-future-of-saudi-arabia/ Thu, 17 Jul 2025 05:00:48 +0000 https://campaignme.com/?p=105587 Saudi Arabia has recently emerged as a destination of choice, both for international tourists and its own residents. The UN World Tourism Organisation ranks Saudi Arabia third globally for the highest tourism growth rate in 2024. And while this growth is important on its own, it reflects a much deeper and more multifaceted change: the […]

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]]> Predictions 2025: The year ahead for broadcast advertising and content disruption https://campaignme.com/predictions-2025-the-year-ahead-for-broadcast-advertising-and-content-disruption/ Tue, 11 Feb 2025 07:00:19 +0000 https://campaignme.com/?p=95998 The stories dominating global headlines at the start of 2025 included earthquakes, wildfires, film industry award ceremonies, conflicts and wars, changes in political leadership, AI and fact checking. And as we all seek the latest updates to breaking news and developing stories, we’re offered an abundance of ways to access that information.  This brings me […]

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]]> Analysis: 1.5 million MENA mobile orders reveal brand trends, channel challenges https://campaignme.com/analysis-1-5-million-mena-mobile-orders-reveal-brand-trends-channel-challenges/ Thu, 26 Sep 2024 06:15:28 +0000 https://campaignme.com/?p=90044 Both the share and total volume of mobile shopping is growing in the MENA region, with the number of mobile purchases growing by 20 per cent in the MENA region in the first half of 2024, according to a recent analysis of more than 1.5 million mobile order by Mobmio experts. Furthermore, data from the analysis […]

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]]> Reimagining programmatic advertising in luxury retail https://campaignme.com/reimagining-programmatic-advertising-in-luxury-retail/ Wed, 04 Sep 2024 09:51:11 +0000 https://campaignme.com/?p=89152 In luxury retail, brand integrity and consumer trust are paramount. This often translates to a very high need for control about where advertising appears with a strong focus on quality ad environments that deliver relevant reach. Ironically, this means that often more traditional advertising channels are being chosen in favour of data-driven ones, although the […]

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]]> Project Agora announces latest strategic partnerships with leading publishers in the UAE https://campaignme.com/project-agora-announces-latest-strategic-partnerships-with-leading-publishers-in-the-uae/ Fri, 24 Mar 2023 06:23:42 +0000 https://campaignme.com/?p=59079 Project Agora, one of the leading Media Technology companies in EMEA, has announced new strategic partnerships with several top news outlets in the United Arab Emirates (UAE) – including Al Khaleej, Gulf News and Khaleej Times. For nearly a decade, Project Agora has provided premium, high performing advertising solutions to more than 9,000 brands across […]

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]]> Huawei Ads rebrands to Petal Ads https://campaignme.com/huawei-ads-rebrands-to-petal-ads/ Fri, 06 Jan 2023 11:02:50 +0000 https://campaignme.com/?p=56909 Huawei Ads platform announced its rebrand to Petal Ads.  According to a statement, the rebranding aims to mark the evolution of platform to go beyond Huawei devices, and reflect the growth of ecosystem to integrate over 360,000 global publishers and ad partners. Huawei Ads is a marketplace platform that deals with ad requests and integrates global publishers. The […]

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