Publicis Archives - Campaign Middle East https://campaignme.com/tag/publicis/ Thu, 04 Jun 2026 08:36:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Publicis Archives - Campaign Middle East https://campaignme.com/tag/publicis/ 32 32 WPP and Publicis go head-to-head in Coca-Cola media, data and tech review https://campaignme.com/wpp-and-publicis-go-head-to-head-in-coca-cola-media-data-and-tech-review/ Thu, 04 Jun 2026 08:36:17 +0000 https://campaignme.com/?p=122927 The Coca-Cola Company is set to run a global review of its media, data science and technology capabilities, in a showdown between Publicis Groupe and WPP. The soft drinks giant confirmed the review to Campaign UK, which will begin in July, with decisions expected in autumn. The review is being handled in partnership with Mediasense. […]

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]]> Publicis Groupe: New Year. New Century. New Wishes. https://campaignme.com/publicis-groupe-new-year-new-century-new-wishes/ Tue, 09 Dec 2025 08:23:05 +0000 https://campaignme.com/?p=112916 From its beginnings in 1926 as a creative hot shop in Montmartre, to its international expansion, embrace of data and technology, and its position today as the industry’s leading holding company, Publicis Groupe has gone through quite a bit of transformations over the past 100 years. But one tradition hasn’t changed: the annual Wishes. And to […]

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]]> Spotify highlights data challenges in Egypt in latest campaign https://campaignme.com/spotify-highlights-data-challenges-in-egypt-in-latest-campaign/ Mon, 30 Jun 2025 08:25:19 +0000 https://campaignme.com/?p=104563 For many people in Egypt, music is part of the daily routine – whether you’re on the move, waiting your turn, or trying to tune out the noise. But when mobile data runs low, even listening to your favourite songs can feel like a trade-off. Spotify has introduced a data saver feature designed to reduce […]

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]]> Marketing Society GCC Awards 2025 winners announced https://campaignme.com/marketing-society-gcc-awards-2025-winners-announced/ Thu, 26 Jun 2025 05:00:21 +0000 https://campaignme.com/?p=104527 The Marketing Society announced the winners of its 2025 GCC Awards on Tuesday, 24 June, with the regional marketing community gathering at Atlantis, The Palm to recognise work that delivered impact, effectiveness and innovation. Now in its third year, the GCC edition of the Marketing Society’s global awards programme has become a regular fixture in […]

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]]> MCN appoints new Chief Comms Officer https://campaignme.com/mcn-appoints-new-chief-comms-officer/ Thu, 22 Feb 2024 08:00:17 +0000 https://campaignme.com/?p=77029 MCN, part of IPG, has bolstered its leadership team in the region with the hiring of a new Chief Communications Officer.  Lizzie Dewhurst, the former Head of International Communications & PR at Publicis Groupe, joins the leadership team, reporting to Ghassan Harfouche, Group CEO MCN MENAT and President McCann Worldgroup APAC. In the newly-created role, […]

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]]> Publicis redefines retirement with ‘The Grand Masters’ internship https://campaignme.com/publicis-redefines-retirement-with-the-grand-masters-internship-for-seasoned-professionals/ Wed, 12 Apr 2023 09:32:34 +0000 https://campaignme.com/?p=59663 By Jalaja Ramanunni In the movie The Intern, Robert De Niro played the role of a seventy-year-old man returning to work as an intern after realising the lull of retirement did not satisfy him. Ask anyone who’s been out of the workforce for a while, and you will hear about the effect of imposter syndrome and […]

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]]> Be Avengers, not the Lone Rider – by Publicis’ Jennifer Fischer https://campaignme.com/be-avengers-not-the-lone-rider-by-publicis-jennifer-fischer/ Mon, 06 Mar 2023 12:07:03 +0000 https://campaignme.com/?p=58534 By Jennifer Fischer, chief innovation and growth officer, Publicis Groupe 87 per cent of companies increased their investments in data in 2022. The question is: are companies investing in the right things? Despite investments in data consistently rising for years, only 23 per cent of companies characterise themselves as data-driven.  When it comes to marketing, […]

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]]> Tide’s ‘Brightening Billboards’ light up the streets of Beirut https://campaignme.com/tides-brightening-billboards-light-up-the-streets-of-beirut/ Tue, 07 Feb 2023 12:16:58 +0000 https://campaignme.com/?p=57814 Laundry care brand Tide has taken the initiative to brighten up the streets of Lebanon with its new “Brightening Billboards.” In the midst of the country’s electricity crisis, Tide aimed to bring not just bright clothes but also brighten up the mood of the Lebanese people. Developed by Leo Burnett Beirut, the Brightening Billboards have […]

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]]> Publicis Groupe appoints Jennifer Fischer as chief innovation and growth officer https://campaignme.com/publicis-groupe-appoints-jennifer-fischer-as-chief-innovation-and-growth-officer/ Fri, 27 Jan 2023 12:45:24 +0000 https://campaignme.com/?p=57543 Publicis Groupe has appointed Jennifer Fischer as its first chief innovation and growth officer, with the aim to drive even further the alchemy of creativity and technology for the Groupe across the Middle East and Turkey. In this newly created role, Jennifer will be responsible for elevating the Groupe’s competitive edge in the market and […]

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]]> Branding with audio – by Next Broadcast Media’s Suzi Kuban https://campaignme.com/branding-with-audio/ Thu, 26 Jan 2023 05:00:58 +0000 https://campaignme.com/?p=57453 By Suzi Kuban, CCO, Next Broadcast Media A customer’s mind is prime real estate and in a world saturated by competition, that space is valuable. Achieving the status of being the first product or brand customers recall is, of course, the ultimate marketing goal. Research and case studies indicate podcast advertising is now an integral part […]

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