Publicis Media Archives - Campaign Middle East https://campaignme.com/tag/publicis-media/ Fri, 19 Jun 2026 16:48:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Publicis Media Archives - Campaign Middle East https://campaignme.com/tag/publicis-media/ 32 32 Advertising Business Group, Publicis Groupe ME partner to shape the future of retail media https://campaignme.com/publicis-groupe-middle-east-abg-partner-to-shape-the-future-of-retail-media/ Thu, 18 Jun 2026 13:00:14 +0000 https://campaignme.com/?p=123562 The Advertising Business Group (ABG) and Publicis Groupe Middle East have entered into a strategic partnership aimed at advancing the retail media ecosystem across the region. Bringing together advertisers, retailers, agencies, platforms and technology partners, the partnership will establish the MENA Retail Media Task Force and a series of industry initiatives designed to create a […]

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]]> Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Revealed: Full list of marketers and speakers on stage at Campaign’s Retail Media 2026 event https://campaignme.com/10-brand-marketing-leaders-and-more-to-speak-at-retail-media-campaign-breakfast-briefing/ Thu, 21 May 2026 12:38:04 +0000 https://campaignme.com/?p=122356 We’re less than 24 hours away from the first-ever Campaign Breakfast Briefing: Retail & Commerce Media on Friday, 22 May. The event, happening at The Westin Dubai Mina Seyahi, will host more than ten speakers including senior brand marketing leaders, agency retail and commerce media experts and key opinion leaders. With an agenda packed with […]

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]]> Publicis Media Middle East appoints Maya Bou Ajram as CSO https://campaignme.com/publicis-media-middle-east-appoints-maya-bou-ajram-as-chief-strategy-officer/ Mon, 11 May 2026 13:55:09 +0000 https://campaignme.com/?p=121824 Publicis Media Middle East has appointed Maya Bou Ajram as Chief Strategy Officer. In this role, Ajram has been tasked to define and drive the media strategy agenda across all Publicis Media brands and markets in the region, bringing cohesive end-to-end strategic solutions to clients across the board. Tony Wazen, CEO, Publicis Media Middle East […]

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]]> BackLite Media reveals study on emotional impact of premium out-of-home https://campaignme.com/backlite-media-reveals-study-on-emotional-impact-of-premium-out-of-home/ Wed, 29 Apr 2026 06:59:21 +0000 https://campaignme.com/?p=121220 BackLite Media has released the findings of a new emotional impact and brand lift study examining how premium out-of-home (OOH) platforms influence brand perception, recall and behavioural intent in partnership with Publicis Media Luxe and Nielsen.. While OOH has traditionally been evaluated through reach and impressions, the study was designed to explore a broader question: […]

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]]> Publicis Media ranks #1 for total new business in GCC; WPP Media MENA, Omnicom Media MENA share second: report https://campaignme.com/publicis-media-ranks-1-for-new-business-wpp-media-mena-omnicom-media-mena-share-second-report/ Mon, 20 Apr 2026 05:00:06 +0000 https://campaignme.com/?p=120721 Publicis Media Middle East has been ranked the #1 media group in the GCC region for total new business, according to the 2025 COMvergence Global New Business Barometer, which tracks new business performance across the global media industry. In total new business, which includes retention wins, WPP Media MENA and Omnicom Media – MENA are […]

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]]> Publicis Media, GoWit partner to scale retail and commerce media across MENAT https://campaignme.com/publicis-media-gowit-partner-to-scale-retail-and-commerce-media-across-menat/ Thu, 26 Feb 2026 14:20:13 +0000 https://campaignme.com/?p=116963 Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, has revealed a strategic partnership with adtech provider GoWit, to scale commerce and retail media across the Middle East, North Africa and Turkey (MENAT) region. This partnership brings together GoWit’s AI-first retail media technology, GoWit One, with Publicis Media’s […]

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]]> Publicis Groupe Middle East appoints Joyce Hallak as CEO of Spark Foundry ME https://campaignme.com/publicis-groupe-middle-east-appoints-joyce-hallak-as-ceo-of-spark-foundry-me/ Wed, 11 Feb 2026 07:43:52 +0000 https://campaignme.com/?p=116047 Publicis Groupe Middle East has appointed Joyce Hallak as Chief Executive Officer of Spark Foundry Middle East, as the agency enters its next phase of leadership in the region. In her new role, Hallak will lead Spark Foundry’s regional agenda, guiding strategic direction across the Middle East and working closely with clients and teams to […]

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]]> IAB MENA reveals new Board, elects Nisrine Ghazal as Chair, Elie Milan as Vice Chair https://campaignme.com/iab-mena-reveals-new-board-elects-nisrine-ghazal-as-chair-elie-milan-as-vice-chair/ Tue, 03 Feb 2026 04:59:06 +0000 https://campaignme.com/?p=115429 The IAB MENA held its General Assembly on 27 January 2026 during which it announced the new Board for a two year term for the 2026-2027 period. The new board consists of 15 companies representing agencies, tech platforms, and publishers and sales houses, including  Publicis Media, Omnicom Media Group, Havas Middle East, MCN, WPP Media, […]

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]]> Search Max: Google’s AI-driven future of search advertising https://campaignme.com/search-max-googles-ai-driven-future-of-search-advertising/ Mon, 23 Jun 2025 08:13:00 +0000 https://campaignme.com/?p=104233 Search Max represents Google’s latest innovation in search advertising, blending the capabilities of Performance Max, Dynamic Search Ads and broad match keywords into a single automated campaign type.  Currently in closed beta, this new solution promises to reshape how advertisers approach search campaigns through advanced automation and machine learning.  This comprehensive analysis explores Search Max’s […]

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