Publicis Groupe Middle East Archives - Campaign Middle East https://campaignme.com/tag/publicis-groupe-middle-east/ Mon, 25 May 2026 10:50:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Publicis Groupe Middle East Archives - Campaign Middle East https://campaignme.com/tag/publicis-groupe-middle-east/ 32 32 Gerety Awards jury insight panel in Dubai to bring local industry closer to winning work https://campaignme.com/gerety-awards-jury-insight-panel-in-dubai-to-bring-local-industry-closer-to-winning-work/ Fri, 15 May 2026 07:40:10 +0000 https://campaignme.com/?p=122103 With the final deadline for the 2026 Gerety Awards completed on May 15, the spotlight is now turning to the ideas that will define the year — both globally and within the creative community. As part of the lead-up to judging, Gerety Awards is hosting a Jury Insight Panel in Dubai, bringing together members of […]

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]]> MENA campaigns shine bright at glittering 67th Clio Awards in New York https://campaignme.com/mena-campaigns-shine-bright-at-glittering-67th-clio-awards-in-new-york/ Thu, 14 May 2026 15:00:14 +0000 https://campaignme.com/?p=121776 The Clio Awards, a premier international awards programme for the creative business, has revealed the winners of its most prestigious awards at a live ceremony hosted by actor, writer and producer Keegan-Michael Key. Agencies from the Middle East and North Africa (MENA) region claimed 22 awards, including 1 Gold Clio, 5 Silver Clios, and 16 […]

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]]> Data, data everywhere, not a byte to eat https://campaignme.com/data-data-everywhere-not-a-byte-to-eat/ Thu, 14 May 2026 07:02:23 +0000 https://campaignme.com/?p=122061 “Water, water everywhere, nor any drop to drink”: Coleridge’s Ancient Mariner is a fitting patron saint for our moment. I sit in the middle of constant flux surrounded by data – live feeds, hot takes, shaky videos and dashboards blinking like cockpit instruments in turbulence. As a Bayesian, I want to lean on priors, update […]

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]]> Marketing beyond generational labels https://campaignme.com/marketing-beyond-generational-labels/ Tue, 12 May 2026 09:58:25 +0000 https://campaignme.com/?p=121886 For years, marketers have leaned into generational labels as if they were strategic shortcuts: Baby Boomers, millennials, Gen Z and Gen Alpha. These labels have been used to tidy up decks, sharpen headlines, enhance search engine optimisation (SEO) scores and make audiences look neatly sortable. They are often used to justify marketing spend when strategies […]

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]]> Clio Awards 2026: MENA agencies claim 22 Clios ahead of global awards in New York https://campaignme.com/clio-awards-2026-mena-agencies-claim-22-clios-ahead-of-global-gala-awards-in-new-york/ Wed, 22 Apr 2026 07:27:30 +0000 https://campaignme.com/?p=120878 The Clio Awards 2026, which is one of the global advertising industry’s most coveted awards, has revealed the Gold, Silver and Bronze winners, with agencies from the Middle East and North Africa (MENA) region claiming 22 awards. The Grand Clio winners for 2026 will be announced at the global Clio Awards gala ceremony to be […]

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]]> UAE business leaders signal next phase of growth: Publicis Groupe Middle East report https://campaignme.com/uae-business-leaders-signal-next-phase-of-growth-publicis-groupe-middle-east-report/ Mon, 20 Apr 2026 09:24:42 +0000 https://campaignme.com/?p=120768 Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold. The report draws on insights from […]

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]]> Cannes Lions picks 26 jurors from the MENA region for 2026 awards https://campaignme.com/cannes-lions-picks-26-jurors-from-the-mena-region-for-2026-awards/ Fri, 17 Apr 2026 05:30:34 +0000 https://campaignme.com/?p=120676 The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has revealed The Cannes Lions Awards Jury line-up for this year’s festival, including 26 jurors from the MENA region, up from 22 jurors chosen in 2025. This exceptional group of global experts – which includes leaders whose remit covers the MENA region – will […]

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]]> Publicis Groupe Middle East appoints Chief AI Officer to drive next phase of AI transformation https://campaignme.com/publicis-groupe-middle-east-appoints-chief-ai-officer-to-drive-next-phase-of-ai-transformation/ Thu, 16 Apr 2026 11:42:48 +0000 https://campaignme.com/?p=120631 Publicis Groupe Middle East has appointed Zachary Bambach as Chief AI Officer, a newly created role that reflects the Groupe’s focus on accelerating AI as a core driver of transformation, embedding AI more deeply across how it delivers growth, performance and business transformation for clients. In this role, Bambach will lead the Groupe’s AI agenda […]

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]]> The new definitions of success for Saudi Gen Z https://campaignme.com/the-new-definitions-of-success-for-saudi-gen-z/ Wed, 15 Apr 2026 05:47:10 +0000 https://campaignme.com/?p=120474 If you ask Saudi Gen Z today what success looks like, you’ll still hear familiar things. Making their family proud. Earning well. Building something of their own. So no, they haven’t completely thrown out the old rulebook. But they’ve definitely rewritten parts of it quietly, in ways that feel more like intentional edits than rebellion. […]

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]]> 18 MENA entries shortlisted for Campaign AOY Global awards 2026 https://campaignme.com/18-mena-entries-shortlisted-for-campaign-aoy-global-awards-2026/ Thu, 09 Apr 2026 10:51:14 +0000 https://campaignme.com/?p=119996 The sixth edition of the Agency of the Year Global awards has revealed its shortlist, with agencies from the Middle East and North Africa (MENA) region performing strongly against global competition. Eighteen entries from the region have been shortlisted for the Campaign AOY Global awards 2026, marking a significant increase from nine shortlisted entries in […]

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