Publicis Groupe Middle East & Turkey Archives - Campaign Middle East https://campaignme.com/tag/publicis-groupe-middle-east-turkey/ Thu, 16 Apr 2026 11:47:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Publicis Groupe Middle East & Turkey Archives - Campaign Middle East https://campaignme.com/tag/publicis-groupe-middle-east-turkey/ 32 32 Publicis Groupe Middle East appoints Chief AI Officer to drive next phase of AI transformation https://campaignme.com/publicis-groupe-middle-east-appoints-chief-ai-officer-to-drive-next-phase-of-ai-transformation/ Thu, 16 Apr 2026 11:42:48 +0000 https://campaignme.com/?p=120631 Publicis Groupe Middle East has appointed Zachary Bambach as Chief AI Officer, a newly created role that reflects the Groupe’s focus on accelerating AI as a core driver of transformation, embedding AI more deeply across how it delivers growth, performance and business transformation for clients. In this role, Bambach will lead the Groupe’s AI agenda […]

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]]> Publicis Groupe Middle East picks Luma AI as Gen AI partner with HUMAIN Create https://campaignme.com/publicis-groupe-middle-east-picks-luma-ai-as-gen-ai-creative-partner-with-humain-create/ Thu, 12 Feb 2026 04:00:24 +0000 https://campaignme.com/?p=116122 Publicis Groupe Middle East has strategically partnered with Luma AI, a frontier artificial intelligence (AI) company building multimodal artificial general intelligence (AGI), to support AI-driven advertising, creative production and serve as the preferred generative AI technology partner for the Groupe across Saudi Arabia and the wider MENA region. Through the partnership, Publicis Groupe Middle East […]

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]]> AOTY 2025: Publicis Groupe Middle East’s Bassel Kakish on winning Head of Network https://campaignme.com/aoty-2025-publicis-groupe-middle-easts-bassel-kakish-on-winning-head-of-network/ Wed, 07 Jan 2026 09:30:08 +0000 https://campaignme.com/?p=114096 Bassel Kakish, the CEO of Publicis Groupe Middle East & Turkey was named The Head of Network at the 2025 Campaign Agency of the Year Middle East awards. Jurors awarded Kakish’s leadership based on his ability to “combine data, AI, and creative strategy to deliver measurable client, brand and business impact across the MENA region.” […]

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]]> AOTY 2025: Publicis Groupe on winning Holding Company of the Year https://campaignme.com/aoty-2025-publicis-groupe-on-winning-holding-company-of-the-year/ Tue, 30 Dec 2025 13:29:49 +0000 https://campaignme.com/?p=113779 Publicis Groupe Middle East & Turkey was named the Holding Company of the Year 2025 at Campaign Agency of the Year Middle East Awards. Sharing why the holding company was chosen as the winner for 2025, the jurors said, Publicis Groupe is “A talent-first holding company” that is  “translating platform integration and AI investments into […]

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]]> Samsung MENA appoints Publicis Groupe and dentsu in dual-agency media model https://campaignme.com/samsung-mena-appoints-publicis-groupe-and-dentsu-in-dual-agency-media-model/ Fri, 05 Dec 2025 07:27:17 +0000 https://campaignme.com/?p=112795 Samsung Electronics MENA has concluded its comprehensive media agency review for the region, confirming a dual-agency partnership structure that will see Publicis Groupe Middle East and dentsu jointly manage Samsung’s media planning and buying portfolio in the region. The review, initiated earlier this year, reflects Samsung’s continued commitment to strengthening media excellence, enhancing performance accountability […]

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]]> OOH 2026 Briefing: Human-led creativity and programmatic DOOH steal the spotlight https://campaignme.com/campaign-ooh-briefing-human-led-creativity-and-programmatic-dooh-steal-the-spotlight/ Fri, 21 Nov 2025 14:04:30 +0000 https://campaignme.com/?p=112163 Campaign Middle East has successfully concluded its final industry event of the year: Campaign Breakfast Briefing: Out of Home 2026. The event brought more than 200 marketers, agency leaders, media owners and adtech leaders under one roof at The Metropolitan Hotel in Dubai on 21 November to take cognizance of challenges faced and set the […]

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]]> Campaign Middle East: The MENA Power List 2025 https://campaignme.com/campaign-middle-east-the-mena-power-list-2025/ Fri, 10 Oct 2025 13:41:10 +0000 https://campaignme.com/?p=110125 Campaign Middle East’s MENA Power List 2025 brings together the industry’s most powerful people – the people steering creativity, media and marketing across the region. From holding company leaders and independent founders and chiefs to media network heads, this year’s Power List captures those who are driving the conversations, shaping business outcomes and what leadership […]

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]]> The MENA Power List 2025: Publicis Groupe ME&T’s Bassel Kakish https://campaignme.com/the-mena-power-list-2025-publicis-groupe-mets-bassel-kakish/ Mon, 06 Oct 2025 04:00:11 +0000 https://campaignme.com/?p=109716 Title: Chief Executive Officer, Publicis Groupe Middle East & Turkey Years in the role: 4 years Years in the industry: 23 years Power Essay: 10 things we can learn from Iron Man Why talent is Tony Stark, AI is the suit, and together they’re unstoppable. Every era of progress has a defining breakthrough. The steam […]

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]]> Omantel and Publicis launch Oman’s first AI AdTech platform https://campaignme.com/omantel-and-publicis-launch-omans-first-ai-adtech-platform/ Thu, 25 Sep 2025 13:33:31 +0000 https://campaignme.com/?p=109173 Omantel has entered into a partnership with Publicis Groupe Middle East to introduce Oman’s first AI-powered AdTech platform. The move represents a step towards building a more data-driven advertising market in the Sultanate, in line with the country’s wider digital transformation goals. The platform combines Omantel’s national infrastructure and commercial presence with Publicis Groupe’s capabilities […]

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]]> Marketing Game Changers Awards 2025: Full jury line-up announced https://campaignme.com/marketing-game-changers-awards-2025-jury-announced/ Thu, 18 Sep 2025 10:03:49 +0000 https://campaignme.com/?p=108816 Campaign Middle East has announced the jury for the inaugural edition of the Marketing Game Changers Awards 2025, a dedicated platform to celebrate the client-side marketers shaping the future of our industry. The awards will recognise marketers who have made a measurable impact across brand building, creativity and technology, social responsibility, industry contribution and leadership.  […]

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