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	<title>prompt Archives - Campaign Middle East</title>
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	<title>prompt Archives - Campaign Middle East</title>
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		<title>Beyond the point system: Why gamification is the new North Star for MEA marketers</title>
		<link>https://campaignme.com/beyond-the-point-system-why-gamification-is-the-new-north-star-for-mea-marketers/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 16 Feb 2026 11:42:19 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Partner content]]></category>
		<category><![CDATA[ability]]></category>
		<category><![CDATA[achievement]]></category>
		<category><![CDATA[BJ Fogg Behaviour Model]]></category>
		<category><![CDATA[CMOs]]></category>
		<category><![CDATA[Comarch]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[extrinsic rewards]]></category>
		<category><![CDATA[gamification]]></category>
		<category><![CDATA[gamified quests]]></category>
		<category><![CDATA[Gen Z]]></category>
		<category><![CDATA[generation]]></category>
		<category><![CDATA[intrinsic rewards]]></category>
		<category><![CDATA[Level Up Your Loyalty Game]]></category>
		<category><![CDATA[loyalty model. UAE]]></category>
		<category><![CDATA[loyalty programmes]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[mastery]]></category>
		<category><![CDATA[MEA]]></category>
		<category><![CDATA[mobile first]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[North Star]]></category>
		<category><![CDATA[point system]]></category>
		<category><![CDATA[prompt]]></category>
		<category><![CDATA[psychology of play]]></category>
		<category><![CDATA[Purpose]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[social influence]]></category>
		<category><![CDATA[spin to win]]></category>
		<category><![CDATA[tech-savvy]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=116271</guid>

					<description><![CDATA[<p>In the rapidly evolving marketing landscape of the Middle East and Africa (MEA), the traditional &#8220;spend-and-get&#8221; loyalty model is hitting a ceiling. As markets such as the UAE and Saudi Arabia lead the charge in digital transformation, consumers are no longer just looking for discounts—they are looking for experiences. According to Comarch&#8217;s latest industry insights, [&#8230;]</p>
<p>The post <a href="https://campaignme.com/beyond-the-point-system-why-gamification-is-the-new-north-star-for-mea-marketers/">Beyond the point system: Why gamification is the new North Star for MEA marketers</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Breaking the stage gates – one prompt at a time</title>
		<link>https://campaignme.com/breaking-the-stage-gates-one-prompt-at-a-time/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 13 Oct 2025 03:00:19 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Dr. Chirag Madhukar Buch]]></category>
		<category><![CDATA[evaluation]]></category>
		<category><![CDATA[guiding light]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Ipsos MENA]]></category>
		<category><![CDATA[linear nature]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[optimisation]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[product innovation]]></category>
		<category><![CDATA[prompt]]></category>
		<category><![CDATA[silos]]></category>
		<category><![CDATA[stage gates]]></category>
		<category><![CDATA[validation]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=110219</guid>

					<description><![CDATA[<p>For long, the Stage Gate process has been the guiding light for corporates wanting to drive product innovation in the industry. The gates were well defined and told exactly what had to be done and in what sequence. Most large organisations had a playbook that clearly highlighted the process along with the role of market [&#8230;]</p>
<p>The post <a href="https://campaignme.com/breaking-the-stage-gates-one-prompt-at-a-time/">Breaking the stage gates – one prompt at a time</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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