programmes Archives - Campaign Middle East https://campaignme.com/tag/programmes/ Thu, 11 Jun 2026 12:33:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png programmes Archives - Campaign Middle East https://campaignme.com/tag/programmes/ 32 32 How regional brands are building emotional loyalty beyond points and discounts https://campaignme.com/how-regional-brands-are-building-emotional-loyalty-beyond-points-and-discounts/ Thu, 11 Jun 2026 05:21:29 +0000 https://campaignme.com/?p=123275 For years, loyalty programmes across the region operated on a simple formula: spend more, earn more. Points, vouchers, cashback, and discounts became the currency of customer retention. But in today’s market, where consumers are overwhelmed with choice and increasingly resistant to transactional marketing, that model is rapidly losing its power. Across the Middle East, brands […]

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]]> How brands can connect with consumers even through crises and conflicts https://campaignme.com/how-brands-can-connect-with-consumers-even-through-crises-and-conflicts/ Fri, 03 Apr 2026 05:00:21 +0000 https://campaignme.com/?p=118617 In a region as layered and fast evolving as the Middle East, brands are judged not only by what they offer but by how clearly, they express who they are. For me, the starting point is simple: if a brand cannot be understood easily, it will struggle to be trusted. Simplicity, therefore, should not just […]

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]]> The leadership ask: Are we attending to the crumbling and the confident? https://campaignme.com/the-leadership-ask-are-we-attending-to-the-crumbling-and-the-confident/ Tue, 31 Mar 2026 08:45:58 +0000 https://campaignme.com/?p=118365 Crisis has a way of revealing things. Most of all, it reveals a lot about leadership, teams and people: who they are, what they carry, and how much of it has gone unseen. The people you would expect to be struggling; those who have lived through conflict, displacement and loss, who know what it means […]

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]]> The future of communications talent depends on what we teach now https://campaignme.com/the-future-of-communications-talent-depends-on-what-we-teach-now/ Mon, 30 Mar 2026 04:40:31 +0000 https://campaignme.com/?p=118308 When I started my career in communications, the toolkit was simpler. Not easy, never easy, but simpler. You learned how to write, how to pitch, how to build relationships, how to earn trust with journalists and stakeholders, and how to show up prepared. You put the hours in, you got the reps, and you figured […]

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]]> Young Talent Academies, learning platforms, competitions shine bright at Athar Festival https://campaignme.com/young-talent-academies-learning-platforms-competitions-shine-bright-at-athar-festival/ Thu, 06 Nov 2025 06:00:36 +0000 https://campaignme.com/?p=111433 For the third consecutive year, Athar Festival returned with bigger, bolder programming that deepened its focus on talent development and industry engagement. The 2025 edition expanded its learning tracks with the introduction of new competitions, in addition to its Young Talent Academies (YTA), Future CMO Academy and Maheerah programme, an enhanced speaker and mentor lineup […]

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]]> Cultural Assets Group, IN4 Group launch JV to train Saudi youth in creative tech https://campaignme.com/cultural-assets-group-in4-group-launch-jv-to-train-saudi-youth-in-creative-tech/ Mon, 08 Sep 2025 05:20:13 +0000 https://campaignme.com/?p=108133 Cultural Assets Group, a privately-owned cultural and creative group in Saudi Arabia, has signed an agreement with IN4 Group, an international professional technology training and skills provider, to establish the joint venture ‘Madinat Al Maharat’. ‘Madinat Al Maharat’ will operate as a national vocational training provider committed to developing a robust creative and advanced technology […]

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]]> 3 things you need to know about Young Lynx Academies’ Riyadh debut https://campaignme.com/3-things-you-need-to-know-about-young-lynx-academies-riyadh-debut/ Tue, 28 Jan 2025 04:35:39 +0000 https://campaignme.com/?p=95226 Dubai Lynx, the MENA region’s premier platform for celebrating creative excellence and innovation, has announced the return of its Young Lynx Academies in 2025. This marks the third consecutive year of its partnership with Publicis Groupe Middle East. The Young Lynx Academies (YLA) have established themselves as an essential platform for collaboration, learning, and skill-building. […]

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]]> Unlocking deeper insights: MBC Media Solutions adopts KSA TAM https://campaignme.com/unlocking-deeper-insights-mbc-media-solutions-adopts-ksa-tam/ Thu, 31 Oct 2024 05:30:25 +0000 https://campaignme.com/?p=91636 MBC Media Solutions (MMS) will adopt the newly introduced TV and streaming audience measurement tool, KSA TAM, starting 1 January, 2025. This follows the decision by the General Authority of Media Regulation to establish KSA TAM as the official national benchmark for audience measurement in Saudi Arabia. KSA TAM is a sophisticated data integration solution […]

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]]> Athar Festival partners with Omnicom leaders to prepare future CMOs in KSA https://campaignme.com/athar-festival-partners-with-omnicom-leaders-to-prepare-future-cmos-in-saudi-arabia/ Wed, 16 Oct 2024 06:04:53 +0000 https://campaignme.com/?p=91041 The brand, marketing, creative, and advertising industry in the Kingdom of Saudi Arabia has grown in leaps and bounds over the past decade, but now the time has come for its CMOs to claim a seat at the table on the global stage, as well. In order to achieve this, organisations need to plug the […]

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]]> New ad school comes to Saudi https://campaignme.com/new-ad-school-comes-to-saudi/ Tue, 12 Sep 2023 07:30:06 +0000 https://campaignme.com/?p=68167 Cairo Ad School founder Enas Rashwan has announced the launch of Saudi Ad School in Riyadh. The ad school is touted to be “first Saudi occupational advertising institute” in the country. The Saudi Ad School was established with the aim of empowering the next generation of Saudi advertising professionals. Founder and President of Saudi Ad […]

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