programmatic video Archives - Campaign Middle East https://campaignme.com/tag/programmatic-video/ Wed, 04 Dec 2024 07:10:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png programmatic video Archives - Campaign Middle East https://campaignme.com/tag/programmatic-video/ 32 32 Traditional OOH 188 per cent more carbon-efficient than programmatic display ads https://campaignme.com/traditional-ooh-188-per-cent-more-carbon-efficient-than-programmatic-display-ads/ Wed, 04 Dec 2024 07:10:53 +0000 https://campaignme.com/?p=93025 Traditional out-of-home (OOH) campaigns are among the most carbon-efficient advertising channels, according to a carbon emissions intensity study conducted by independent OOH agency Billups in partnership with Cedara. The inaugural carbon emissions intensity study measured the carbon efficiency of traditional OOH advertising in comparison with non-OOH channels including programmatic display, video and connected TV (CTV) […]

The post Traditional OOH 188 per cent more carbon-efficient than programmatic display ads appeared first on Campaign Middle East.

]]>