programmatic media Archives - Campaign Middle East https://campaignme.com/tag/programmatic-media/ Tue, 16 Dec 2025 01:54:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png programmatic media Archives - Campaign Middle East https://campaignme.com/tag/programmatic-media/ 32 32 Digital Essays 2025: Online just went outdoors https://campaignme.com/digital-essays-2025-online-just-went-outdoors/ Tue, 16 Dec 2025 03:00:18 +0000 https://campaignme.com/?p=113214 What once lived on screens and servers now lives in streets, malls and metros. The algorithms that power online ads are no longer trapped behind glass; they’ve stepped into the real world, illuminating the city itself. Every screen around us, from the phone in your hand to the billboard above your head, is now part […]

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]]> MiQ appoints Aladdin Abukhalaf as VP of Revenue and Growth https://campaignme.com/miq-appoints-aladdin-abukhalaf-as-vp-of-revenue-and-growth/ Tue, 29 Jul 2025 09:30:58 +0000 https://campaignme.com/?p=106075 MiQ, a global leader in programmatic media, has appointed Aladdin Abukhalaf as Vice President of Revenue and Growth in the MENAT region. Abukhalaf has more than 15 years of experience, spanning the media and adtech industries, ranging from local markets to regional leadership – and, in his new role, now a global presence. In his […]

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]]> MiQ launches MiQ Sigma to unify programmatic ecosystem through AI https://campaignme.com/miq-launches-miq-sigma-to-unify-programmatic-ecosystem-through-ai/ Wed, 04 Jun 2025 12:02:58 +0000 https://campaignme.com/?p=103413 Global programmatic media partner MiQ today announced the launch of MiQ Sigma, a transformative AI-powered advertising technology trained on the world’s most connected data set. Built with programmatic excellence at its core, MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the […]

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