programmatic DOOH Archives - Campaign Middle East https://campaignme.com/tag/programmatic-dooh/ Mon, 23 Mar 2026 09:30:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png programmatic DOOH Archives - Campaign Middle East https://campaignme.com/tag/programmatic-dooh/ 32 32 Middle East prDOOH investment set to surge 42 per cent over 18 months: report https://campaignme.com/middle-east-prdooh-investment-set-to-surge-42-per-cent-over-18-months-report/ Mon, 23 Mar 2026 09:25:55 +0000 https://campaignme.com/?p=118018 VIOOH, a leading premium global digital out of home (DOOH) supply-side platform (SSP), has released its annual research into the prDOOH (programmatic digital-out-of-home) market, which includes inaugural findings for the Middle East. The research reveals that prDOOH has rapidly established itself as a core media channel in Qatar, Saudi Arabia and the UAE with 34 […]

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]]> AiOO appoints Remi Boudard as Global Chief Revenue Officer and GM – Europe https://campaignme.com/aioo-appoints-remi-boudard-as-global-cro-and-gm-europe/ Thu, 05 Mar 2026 08:30:13 +0000 https://campaignme.com/?p=117274 AiOO, a Dubai-born real-time audience intelligence and programmatic technology company behind next-generation digital out-of-home (DOOH) and retail media networks, has appointed Remi Boudard as Global Chief Revenue Officer and General Manager – Europe. The move reinforces the company’s international growth strategy as it scales from Dubai to global markets. In his dual role, Boudard will lead […]

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]]> How Maison El Nabil achieved 41% purchase intent uplift with AI-powered prDOOH https://campaignme.com/how-maison-el-nabil-achieved-41-purchase-intent-uplift-with-ai-powered-prdooh/ Wed, 17 Dec 2025 06:30:20 +0000 https://campaignme.com/?p=113332 Maison El Nabil, a French fragrance house crafting accessible luxury perfumes, has achieved exceptional brand lift, including 46 per cent uplift in brand recall and 41 per cent uplift in purchase intent, through an AI-powered, real-time programmatic DOOH activation that ran for six days, strategically timed with the Beauty World Dubai event in Dubai, UAE. […]

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]]> Digital Essays 2025: Online just went outdoors https://campaignme.com/digital-essays-2025-online-just-went-outdoors/ Tue, 16 Dec 2025 03:00:18 +0000 https://campaignme.com/?p=113214 What once lived on screens and servers now lives in streets, malls and metros. The algorithms that power online ads are no longer trapped behind glass; they’ve stepped into the real world, illuminating the city itself. Every screen around us, from the phone in your hand to the billboard above your head, is now part […]

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]]> Where luxury meets technology: The MENA prDOOH opportunity https://campaignme.com/where-luxury-meets-technology-the-middle-east-prdooh-opportunity/ Mon, 24 Nov 2025 05:20:09 +0000 https://campaignme.com/?p=112234 The Middle East isn’t just another market for programmatic digital out of home (prDOOH) advertising, it’s where the future of premium DOOH is being written. The region is quickly building a reputation of connecting world-class ad inventory with the world’s most affluent, engaged audiences in environments where dwell times are measured in extended minutes, not […]

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]]> OOH 2026 Briefing: Human-led creativity and programmatic DOOH steal the spotlight https://campaignme.com/campaign-ooh-briefing-human-led-creativity-and-programmatic-dooh-steal-the-spotlight/ Fri, 21 Nov 2025 14:04:30 +0000 https://campaignme.com/?p=112163 Campaign Middle East has successfully concluded its final industry event of the year: Campaign Breakfast Briefing: Out of Home 2026. The event brought more than 200 marketers, agency leaders, media owners and adtech leaders under one roof at The Metropolitan Hotel in Dubai on 21 November to take cognizance of challenges faced and set the […]

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]]> Luxury OOH: Turning glances into captivating stories https://campaignme.com/luxury-ooh-turning-glances-into-captivating-stories/ Thu, 17 Apr 2025 05:30:15 +0000 https://campaignme.com/?p=100920 Luxury today is no longer just about being seen, it’s about being remembered. Out-of-home (OOH) advertising, when done right, transforms fleeting glances into unforgettable stories. For decades, luxury has stood for more than a price tag. It’s been about craftsmanship, emotion, and iconic experiences. Yet many luxury brands still lean on traditional prestige placements: massive […]

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]]> Is the journey to programmatic DOOH worth as much as the destination? https://campaignme.com/is-the-journey-to-programmatic-dooh-worth-as-much-as-the-destination/ Mon, 16 Dec 2024 12:07:21 +0000 https://campaignme.com/?p=93517 A question that has been buzzing around in my mind for the past few years. Culminating in a panel at The Campaign Middle East OOH Breakfast Briefing:where I had the opportunity to interview four of the leading minds in the world of Programmatic Digital Out of Home (PrDOOH). In my mind, the journey to true […]

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]]> Industry snapshot: How OOH capitalises the ‘attention economy’ https://campaignme.com/industry-snapshot-how-ooh-capitalises-the-attention-economy/ Tue, 05 Nov 2024 12:54:33 +0000 https://campaignme.com/?p=91850 Elevision’s Niall Sallam shares a snapshot of how the OOH/DOOH industry remains a powerful and reliable form of communicating to the masses, especially in today’s ‘attention economy’. In your opinion, what makes OOH remain one of the most effective traditional forms of advertising OOH/DOOH’s ability to deliver highly visible, cost-effective, and tangible results, combined with […]

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]]> BackLite partners with VIOOH for Programmatic DOOH Expansion https://campaignme.com/backlite-partners-with-viooh-for-programmatic-dooh-expansion/ Tue, 22 Oct 2024 06:00:43 +0000 https://campaignme.com/?p=91297 UAE-based out-of-home (OOH) advertising company BackLite Media has announced its partnership with VIOOH, a global digital out-of-home (DOOH) supply-side platform. The partnership marks VIOOH’s first entry into the Middle East’s DOOH market and represents a “significant milestone” for both companies as they expand their regional influence. VIOOH’s platform facilitates programmatic advertising by connecting buyers and […]

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