programmatic digital out of home Archives - Campaign Middle East https://campaignme.com/tag/programmatic-digital-out-of-home/ Thu, 18 Jun 2026 12:58:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png programmatic digital out of home Archives - Campaign Middle East https://campaignme.com/tag/programmatic-digital-out-of-home/ 32 32 TXT Media, Taptap Digital partner to advance location intelligence in MENA https://campaignme.com/txt-media-taptap-digital-partner-to-advance-location-intelligence-in-mena/ Thu, 18 Jun 2026 12:58:34 +0000 https://campaignme.com/?p=123559 Advertising solutions provider TXT Media has entered a strategic partnership with Taptap Digital, which specialises in area-based marketing and location intelligence, to introduce advanced geospatial audience planning and omnichannel activation capabilities to brands and agencies across the MENA region. The partnership aims to reflect TXT Media’s ongoing commitment to bring internationally proven, future-focused advertising technologies […]

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]]> Digital ad spend in MENA reaches $8b in 2025, IAB report reveals https://campaignme.com/digital-ad-spend-in-mena-reaches-8b-in-2025-iab-report-reveals/ Tue, 09 Jun 2026 11:35:11 +0000 https://campaignme.com/?p=123141 The Middle East and North Africa (MENA) digital advertising market reached $8.185b in 2025, representing 17.8 per cent year-on-year (YoY) growth, according to the latest industry report released by IAB MENA at a member event on 8 June, 2026. For the first time, the study also includes dedicated estimates for connected TV (CTV), retail media, […]

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]]> Middle East prDOOH investment set to surge 42 per cent over 18 months: report https://campaignme.com/middle-east-prdooh-investment-set-to-surge-42-per-cent-over-18-months-report/ Mon, 23 Mar 2026 09:25:55 +0000 https://campaignme.com/?p=118018 VIOOH, a leading premium global digital out of home (DOOH) supply-side platform (SSP), has released its annual research into the prDOOH (programmatic digital-out-of-home) market, which includes inaugural findings for the Middle East. The research reveals that prDOOH has rapidly established itself as a core media channel in Qatar, Saudi Arabia and the UAE with 34 […]

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]]> Rotana Signs’ Waleed Hussein on pioneering the evolution of Saudi’s OOH landscape https://campaignme.com/rotana-signs-waleed-hussein-on-pioneering-the-evolution-of-saudis-ooh-landscape/ Fri, 06 Mar 2026 05:00:39 +0000 https://campaignme.com/?p=117394 In Saudi Arabia, out of home (OOH) media has become an intrinsic part of the Kingdom’s streets, skylines and shifting patterns of daily life – transforming from relatively straightforward inventory into a seamless synthesis of environments, formats and technologies. Campaign Middle East speaks to Waleed Hussein, CEO, Rotana Signs, a pioneer who has helped shape […]

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]]> AiOO appoints Remi Boudard as Global Chief Revenue Officer and GM – Europe https://campaignme.com/aioo-appoints-remi-boudard-as-global-cro-and-gm-europe/ Thu, 05 Mar 2026 08:30:13 +0000 https://campaignme.com/?p=117274 AiOO, a Dubai-born real-time audience intelligence and programmatic technology company behind next-generation digital out-of-home (DOOH) and retail media networks, has appointed Remi Boudard as Global Chief Revenue Officer and General Manager – Europe. The move reinforces the company’s international growth strategy as it scales from Dubai to global markets. In his dual role, Boudard will lead […]

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]]> Stop staring at screens, start using them https://campaignme.com/stop-staring-at-screens-start-using-them/ Mon, 03 Nov 2025 09:39:30 +0000 https://campaignme.com/?p=111232 When did ‘digital’ become the finish line?  When was the last time your campaign truly moved with your audience, not metaphorically, but literally? When did your billboard know your customer was nearby? When did your media plan last adapt in real time, not after a post-campaign deck two weeks later? If the answer is never, […]

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]]> GroupM, JCDecaux Play+, Blis collab to drive Huawei campaign success https://campaignme.com/groupm-jcdecaux-play-blis-collab-to-drive-huawei-campaign-success/ Mon, 14 Apr 2025 10:40:02 +0000 https://campaignme.com/?p=100713 The success behind an omnichannel campaign for Huawei – which witnessed GroupM, JCDecaux Play+ and Blis collaborate – was recently revealed at the JCDecaux Play+ programmatic launch event in Dubai. The campaign, specially tailored for the launch of Huawei’s luxury phone Mate XT, aimed to position the device as a premium offering and raise awareness […]

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]]> Digital Essays 2024: Reshaping the OOH customer journey https://campaignme.com/digital-essays-2024-reshaping-the-ooh-customer-journey/ Fri, 06 Dec 2024 09:45:55 +0000 https://campaignme.com/?p=93213 The programmatic digital out of home (DOOH) landscape has undergone an exciting and important transformation in recent years. What was once a static medium dominated by billboards has evolved into a dynamic and data-driven channel, empowered by the rise of programmatic technology.  Programmatic DOOH seamlessly bridges digital behaviours with offline experiences by using dynamic, location-based […]

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]]> Bye bye ‘visual clutter’: Ad leaders hail Dubai RTA’s OOH move https://campaignme.com/bye-bye-visual-clutter-ad-leaders-hail-dubai-rtas-ooh-move/ Fri, 16 Aug 2024 10:52:50 +0000 https://campaignme.com/?p=88390 A day after Dubai’s Roads and Transport Authority (RTA) released its updated guidelines for OOH advertisers, industry leaders have voiced their full-throated support for the move. Dubai’s RTA, in collaboration with Dubai Municipality and Department of Economy and Tourism, updated its OOH advertising manual to include improved site planning for advertisements, updated spacing criteria between […]

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]]> Ad Zone Global partners with Lemma for pDOOH https://campaignme.com/ad-zone-global-partners-with-lemma-for-pdooh/ Wed, 22 Mar 2023 06:35:25 +0000 https://campaignme.com/?p=59019 Lemma, an independent Supply Side Platform (SSP) for large format ads, partnered with Kuwaiti DOOH company Ad Zone Global for its digital OOH screens in Kuwait. The Lemma and Ad Zone Global partnership will enable programmatic advertisers to trade DOOH inventory via global Demand side platforms alongside other programmatic campaigns. The new offering will give advertisers […]

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