Production House Archives - Campaign Middle East https://campaignme.com/tag/production-house/ Wed, 11 Mar 2026 07:18:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Production House Archives - Campaign Middle East https://campaignme.com/tag/production-house/ 32 32 Mandala Creative Productions expands to the Middle East https://campaignme.com/mandala-creative-productions-expands-to-the-middle-east/ Wed, 11 Mar 2026 07:18:33 +0000 https://campaignme.com/?p=117607 Mandala Creative Productions has strategically expanded its operations from Europe to the Middle East with a new office in the UAE’s Dubai Media City. Positioning itself at the intersection of cinematic storytelling, immersive technology and brand innovation, the company aims to bring end-to-end creative solutions tailored to forward-thinking brands. Founded on the belief that content […]

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]]> When humans meet artificial intelligence: Black Rhino unveils new AI chapter https://campaignme.com/when-humans-meet-artificial-intelligence-black-rhino-unveils-new-ai-chapter/ Tue, 28 Oct 2025 12:30:45 +0000 https://campaignme.com/?p=110921 In 2012, Black Rhino was born out of a simple belief that stories need to be told with soul, precision and power. Over the years, we’ve mastered the art of content and TV commercial production, crafting visuals that move people and messages that last. Lately, our passion for automotive storytelling has defined much of our […]

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]]> Industry Snapshot: A new golden era https://campaignme.com/industry-snapshot-a-new-golden-era/ Fri, 10 Oct 2025 06:30:55 +0000 https://campaignme.com/?p=110082 The region is entering a golden era for cinema, television, and live events. Regional audiences are demanding high-quality, authentic storytelling that reflects both their cultural roots and their global ambitions. For production companies, this creates an extraordinary opportunity, but also an unprecedented responsibility to elevate standards, adopt cutting-edge technologies, and deliver at a pace that […]

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]]> AI didn’t change the industry. AI just exposed it. https://campaignme.com/ai-didnt-change-the-industry-ai-just-exposed-it/ Thu, 09 Oct 2025 12:47:12 +0000 https://campaignme.com/?p=110025 Programmatic was apparently going to kill creativity. Self-serve platforms were going to kill media agencies. Influencer content was supposed to kill television commercials (TVCs). Now artificial intelligence (AI) is here, and we’re acting like it’s an extinction-level event. But here’s the thing: AI isn’t the problem. It’s our reaction to it. The hype. The blind […]

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]]> Campaign’s September issue highlights production, e-commerce and digital transformation https://campaignme.com/campaigns-september-issue-highlights-production-e-commerce-and-digital-transformation/ Wed, 01 Oct 2025 11:03:07 +0000 https://campaignme.com/?p=109489 The September issue of Campaign Middle East is out now, bundled with the annual MENA Power List 2025, which spotlights the region’s most influential industry leaders. At the heart of the issue is a cover feature on ecommerce, examining how the shopper journey is evolving. The piece questions whether it’s time to move past click-chasing […]

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]]> Virgin Mobile launches heartfelt ‘Be In the Moment’ campaign https://campaignme.com/virgin-mobile-reveals-strategic-rollout-of-be-in-the-moment-360-campaign/ Wed, 10 Sep 2025 13:00:52 +0000 https://campaignme.com/?p=108340 Virgin Mobile UAE has unveiled its new 360-degree campaign, Be In the Moment. Everywhere., marking a bold departure from the lighthearted comedy of its previous offer-led campaign. This time, the brand goes beyond offers and tech talk – to create a deeper emotional connection with its audience. It’s about meaningful presence, not just presence. A […]

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]]> electriclimeº joins JW Collective production service roster https://campaignme.com/electriclimeo-joins-jw-collective-production-service-roster/ Wed, 20 Aug 2025 07:30:56 +0000 https://campaignme.com/?p=106850 electriclimeº, a leading production house across Asia, and the MENA and ANZ regions, has joined JW Collective for production service representation. Founded by brothers Michael Ahmadzadeh (EP) and Pabz Alexander (Director) with more than a decade in the advertising industry, electriclime° now has offices in Bangkok, Dubai, Riyadh, Seoul, Singapore and Sydney, supported by locally […]

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]]> Deliveroo, FIX chocolate and hrmny turn campaign into nostalgic ‘Time to Mango’ https://campaignme.com/deliveroo-fix-chocolate-and-hrmny-tap-into-nostalgic-time-to-mango/ Tue, 05 Aug 2025 05:00:56 +0000 https://campaignme.com/?p=106340 Food delivery brand Deliveroo and Dubai’s famous FIX dessert chocolatier brand have teamed up with creative agency hrmny for their digital-first ‘Time to Mango’ campaign, led by a hero film conceptualised and produced entirely in-house at hrmny. The campaign video was developed as part of FIX’s launch of its first-ever fruity chocolate bar: a nostalgic mango […]

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]]> Yasmin Abdelaziz, Ahmed Sharif star in Experience Abu Dhabi summer campaign https://campaignme.com/yasmin-abdelaziz-ahmed-sharif-star-in-experience-abu-dhabi-summer-campaign/ Fri, 01 Aug 2025 04:30:53 +0000 https://campaignme.com/?p=106229 Two of the GCC region’s renowned stars, Egyptian actress Yasmin Abdelaziz and Bahraini comedian Ahmed Sharif have taken centre stage in the latest Experience Abu Dhabi Totally Recommended summer campaign. The campaign was rolled out through a fully integrated media approach, spanning social media platforms, YouTube, online video (OLV), display advertising, connected TV (CTV), out-of-home (OOH) […]

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]]> People & Co expands with new film division Film x People https://campaignme.com/people-co-expands-with-new-film-division-film-x-people/ Mon, 12 May 2025 10:09:52 +0000 https://campaignme.com/?p=102134 Abu Dhabi-based creative group People & Co has launched a standalone film production company, Film x People, expanding its suite of experience-led brands to meet growing demand for impactful, high-quality content. The new division joins the group’s existing brands: People, the creative events agency; Spaces+Places, specialists in temporary architecture; and Spectaculars, producers of large-scale cultural […]

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