Print Archives - Campaign Middle East https://campaignme.com/tag/print/ Mon, 25 May 2026 09:17:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Print Archives - Campaign Middle East https://campaignme.com/tag/print/ 32 32 Adcities appoints ex-Teads executive Hicham Berrada to lead global expansion https://campaignme.com/adcities-appoints-ex-teads-executive-hicham-berrada-to-lead-global-expansion/ Mon, 25 May 2026 05:00:27 +0000 https://campaignme.com/?p=122526 Adcities, an adtech firm specialised in out-of-home advertising, has appointed Hicham Berrada as SVP of Global Expansion, bringing on board a highly experienced international adtech executive to lead its next phase of international growth. In his new role, Berrada will lead the next phase of Adcities’ expansion. The company, headquartered in Florida with its first […]

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]]> Which campaigns won the Kantar Advertising Effectiveness Awards based on people’s reactions? https://campaignme.com/which-campaigns-won-the-kantar-advertising-effectiveness-awards-based-on-peoples-reactions/ Fri, 24 Apr 2026 06:30:04 +0000 https://campaignme.com/?p=121007 Vimto’s Ramadan campaign has earned global recognition, securing a place among the Kantar top 10 most effective campaigns worldwide – the only Middle East campaign to feature in the ranking and the only one from the region securing a place among the world’s top 10 most effective campaigns. Kantar’s 2026 Advertising Effectiveness Awards, which celebrate […]

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]]> The Vantage appoints Alia Ben Mansour as Commercial Partnerships Manager https://campaignme.com/the-vantage-appoints-alia-ben-mansour-as-commercial-partnerships-manager/ Tue, 07 Apr 2026 05:00:41 +0000 https://campaignme.com/?p=118916 The Vantage has announced the appointment of Alia Ben Mansour as Commercial Partnerships Manager, dedicated to driving commercial partnerships across Hearst Global Solutions, Food and Travel Magazine, The Liber and more. With more than eight years of experience spanning media, technology and lifestyle, Ben Mansour brings a strong international background, having worked across Paris, London, […]

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]]> Why brand building remains the bedrock of sustainable growth https://campaignme.com/why-brand-building-remains-the-bedrock-of-sustainable-growth/ Tue, 14 Oct 2025 03:30:18 +0000 https://campaignme.com/?p=110270 In today’s world of dashboards, attribution windows, and performance marketing obsessing over return on ad spend (ROAS), it’s tempting to view brand building as a luxury — a kind of ‘nice to have’ when growth is already assured. But nothing could be further from reality. The Multiplier Effect report from WARC and its partners puts […]

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]]> Coca-Cola’s new global campaign bridges language gaps https://campaignme.com/coca-colas-new-global-campaign-bridges-language-gaps/ Mon, 28 Apr 2025 06:33:38 +0000 https://campaignme.com/?p=101215 Coca-Cola has launched a new global campaign titled ‘We All Understand Coca-Cola’, with a rollout that includes the UAE alongside markets such as Mexico, Colombia, Costa Rica, Ecuador and Pakistan. The campaign uses its most recognisable brand asset – the contour bottle – to spotlight real-life stories of connection that transcend language. At the heart […]

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]]> SRMG Media Solutions, Phi partner to offer advertisers premium OOH https://campaignme.com/srmg-media-solutions-phi-partner-to-offer-advertisers-premium-ooh/ Thu, 24 Apr 2025 04:20:28 +0000 https://campaignme.com/?p=101160 Recently launched SRMG Media Solutions (SMS), has entered into a strategic partnership with Phi, an out-of-home (OOH) media network and a subsidiary of Naif Alrajhi Investment. The partnership aims to accelerate Phi’s exposure into countries where SRMG Media Solutions has a strong footprint, while providing SMS’s advertising clients with exclusive access to Phi’s premium and […]

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]]> Hilarious IKEA home solutions campaign redefines DIY repair https://campaignme.com/hilarious-ikea-home-solutions-campaign-redefines-diy-repair/ Wed, 09 Apr 2025 05:00:03 +0000 https://campaignme.com/?p=99915 Global home furnishing retailer IKEA  has launched a humorous new campaign that offers a creative and cost-effective approach to common household imperfections. The campaign, which is being rolled out across the UAE, Qatar, Egypt, and Oman in April 2025, presents a fresh perspective on home improvement during a time of rising repair costs. DIY by […]

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]]> Khaleej Times debuts premium weekend newspaper: KT LUXE https://campaignme.com/khaleej-times-debuts-premium-weekend-newspaper-kt-luxe/ Thu, 27 Mar 2025 09:53:47 +0000 https://campaignme.com/?p=98568 Khaleej Times has officially launched KT LUXE, a premium weekend newspaper, which debuted at the beginning of March and is set for an official launch event in early April. Designed to provide a deeper, more considered reading experience, KT LUXE delivers in-depth coverage of business, finance, real estate, culture, and lifestyle, catering to an audience […]

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]]> Pomellato to ‘reconnect with its brand DNA’ in 2025 campaign https://campaignme.com/pomellato-to-reconnect-with-its-brand-dna-in-2025-campaign/ Mon, 28 Oct 2024 12:55:30 +0000 https://campaignme.com/?p=91517 Italian fine jewellery house Pomellato has revealed details of a campaign due to launch across OOH, as well as digital and print publications in the region in 2025. Staying true to the house’s tradition of intertwining art with advertising, the global-first campaign offers a visual narrative that aims to echo the grace and innovation inherent […]

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]]> Beyoncé ‘Reiimagines’ Levi’s campaign after ‘Leviis Jeans’ track https://campaignme.com/beyonce-reiimagines-levis-campaign-after-leviis-jeans-track/ Mon, 07 Oct 2024 07:24:21 +0000 https://campaignme.com/?p=90557 Global music icon Beyoncé is spearheading a multi-chapter integrated campaign for the Levi’s brand — a campaign inspired by the legacy of the Levi’s brand — following the release of “Leviis Jeans”, which is a track from  the critically acclaimed album ‘Cowboy Carter‘. Drawing inspiration from Beyoncé’s innovative approach to art, culture and storytelling, the […]

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