Preethi Mariappan Archives - Campaign Middle East https://campaignme.com/tag/preethi-mariappan/ Sun, 04 Mar 2012 10:55:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Preethi Mariappan Archives - Campaign Middle East https://campaignme.com/tag/preethi-mariappan/ 32 32 Making gamification work for brands https://campaignme.com/making-gamification-work-for-brands/ Sun, 04 Mar 2012 10:55:10 +0000 https://campaignme.com/?p=3085 Preethi Mariappan is head of digital at TBWA\Raad Digital Arts. She will be discussing gamification at the Dubai Lynx ‘Badge My Brand’ workshop at 10am on 5 March “If you haven’t heard about badges, points, becoming mayor and winning discounts, it’s safe to assume you’ve been living under a rock. Popularly referred to as ‘Gamification’, […]

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