Predictions2020 Archives - Campaign Middle East

Marketing technology – Marcomms360 Predictions2020 by OMD’s Saleh Ghazal

Campaign Staff — Wed, 12 Feb 2020 08:50:44 +0000

Saleh Ghazal, Managing Director, OMD talks on Marketing technology in 2020 at Campaign’s Marcomms360 conference on Predictions2020

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Predictions2020: The Year Ahead for Radio

Campaign Staff — Sun, 02 Feb 2020 13:12:57 +0000

At the start of the last decade, radio was in its prime. It was people’s number one source of entertainment and news. Whether it was what they were listening to in the car on the way to work, in the office or supermarket or, of course, on the drive home, radio was a constant. However, […]

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Predictions2020: The Year Ahead for Influencer Marketing

Campaign Staff — Sun, 02 Feb 2020 09:51:51 +0000

Next year, the global influencer economy is predicted to be worth $8bn. Last year there were 3.7 million brand-sponsored influencer posts on social media. Next year it’s estimated there will be 6.12 million. But the industry is changing as fast as it’s growing. Barely a week goes by without an Instagram update or influencer marketing […]

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Who is the marketer of the future? – By Microsoft’s Peter Debenedictis.

Campaign Staff — Sun, 02 Feb 2020 07:29:14 +0000

The robots are coming! This is a recurring theme that has been permeating the cultural zeitgeist amongst professionals of all types, particularly marketers. Terms like ‘machine learning’, ‘blockchain’, ‘AI’, ‘chatbots’ and ‘virtual assistants’ can be found in most business or marketing publications but they often do little to help marketers understand in practical terms how […]

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Predictions2020: The Year Ahead for Content Marketing

Campaign Staff — Thu, 30 Jan 2020 13:07:55 +0000

TV producer and content consultant David Beebe wrote: “Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” And that’s the primary assumption we must make in this digital era of communications we are all living in. The death of advertising solely depends […]

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Predictions2020: The Year Ahead for Personalisation

Campaign Staff — Thu, 30 Jan 2020 10:33:52 +0000

In the build-up to 2019, I predicted that emphasis would be placed on user experience and the humans behind it. After all, though data was growing in stature to become the industry staple it is today, without the engagement of consumers and users there would be nothing to analyse, study or anticipate. The premise behind […]

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Predictions2020: The Year Ahead for Saudi Arabia

Campaign Staff — Thu, 30 Jan 2020 08:47:54 +0000

Over the past few years, the Saudi market has witnessed large-scale change in terms of the tremendous growth in digital media at the expense of other, traditional media, and also in terms of the government sector’s investment pumped into the market. This spend is now surpassing the private sector for media buying and creative services in […]

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Predictions2020: The Year Ahead for Podcasts

Campaign Staff — Thu, 30 Jan 2020 07:47:03 +0000

As undervalued as they have been over the last couple of years, podcasts are not only here to stay, they are here to disrupt content on a whole new level. Often discarded as yet another passing digital fad that is “not even popular in the Arab world”, podcasts have sneakily become one of the most […]

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Predictions2020: The Year Ahead For Customer Experience

Campaign Staff — Wed, 29 Jan 2020 11:00:14 +0000

Technology is changing human behaviour. It is changing the way we travel, how we shop, how we manage our financial lives, the way we take care of our own health and, most importantly, how way we engage with brands every day. It has permanently transformed our expectations, enabling us to work more efficiently and live […]

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Predictions2020: The Year Ahead for Internet of Things

Campaign Staff — Wed, 29 Jan 2020 08:00:49 +0000

Since the introduced of 4G back in 2009, there has been a steady growth in the number of internet-of-things (IoT) devices. Many factors and industries have driven this growth, with the industrial automation and wearable technologies contributing the highest numbers of IoT devices. What is interesting is not the number of devices that will boom […]

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