predictions Archives - Campaign Middle East https://campaignme.com/tag/predictions/ Fri, 06 Feb 2026 09:13:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png predictions Archives - Campaign Middle East https://campaignme.com/tag/predictions/ 32 32 The year ahead for technology with empathy https://campaignme.com/the-year-ahead-for-technology-with-empathy/ Fri, 06 Feb 2026 04:10:13 +0000 https://campaignme.com/?p=115778 As we look ahead to 2026, one thing is becoming increasingly clear: technology on its own will no longer be the differentiator. In a region as dynamic and culturally layered as the Middle East, the brands that will truly stand out are those that pair technological progress with a deep understanding of human behaviour. We […]

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]]> The year ahead for automotive intelligence https://campaignme.com/the-year-ahead-for-automotive-intelligence/ Tue, 03 Feb 2026 09:49:57 +0000 https://campaignme.com/?p=115452 Automotive marketing is entering 2026 with no shortage of tools, platforms, insights and ‘breakthroughs’. And yet, if we’re honest, much of the industry feels stuck. Not because we lack innovation but because we’ve confused activity with progress. The challenge ahead is not about chasing the next shiny thing; it’s about becoming sharper, calmer and more […]

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]]> Leaders reveal bold bets in the Predictions & Planning 2026 issue https://campaignme.com/leaders-reveal-bold-bets-in-the-predictions-planning-2026-issue/ Mon, 02 Feb 2026 12:45:03 +0000 https://campaignme.com/?p=115404 Campaign Middle East’s Predictions and Planning 2026 issue is out now on stands and online. Featuring top leaders and industry experts, the issue reveals the top predictions, themes and bets the leaders are placing for 2026. In this month’s cover story, the marketers discuss their focus areas for the upcoming year, emphasising selective silence, A/B […]

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]]> Ad Tech trends to look out for in 2026 https://campaignme.com/ad-tech-trends-to-look-out-for-in-2026/ Tue, 13 Jan 2026 11:10:01 +0000 https://campaignme.com/?p=114399 2025 saw the ad tech sector mature as we grow into the era of the premium open internet, where consumers are most leaned in and engaged. Across the industry, brands and agencies are embracing tools and solutions that allow them to operate with objectivity, to measure ROI with precision, and to optimise relevance and value. […]

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]]> How partnership marketing will evolve in 2026 https://campaignme.com/how-partnership-marketing-will-evolve-in-2026/ Mon, 12 Jan 2026 08:29:50 +0000 https://campaignme.com/?p=114331 As partnership marketing enters its next phase, the traditional playbook is no longer enough. Audiences are more fragmented, more demanding, and more intentional about where they give their attention – and brands are being held to a higher standard of relevance, value, and impact. In 2026, the most effective partnerships will no longer be defined […]

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]]> When humans meet artificial intelligence: Black Rhino unveils new AI chapter https://campaignme.com/when-humans-meet-artificial-intelligence-black-rhino-unveils-new-ai-chapter/ Tue, 28 Oct 2025 12:30:45 +0000 https://campaignme.com/?p=110921 In 2012, Black Rhino was born out of a simple belief that stories need to be told with soul, precision and power. Over the years, we’ve mastered the art of content and TV commercial production, crafting visuals that move people and messages that last. Lately, our passion for automotive storytelling has defined much of our […]

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]]> Podcast: dentsu’s Brent Koning on why an integrated gaming strategy is crucial in 2025 https://campaignme.com/podcast-dentsus-brent-koning-on-why-an-integrated-gaming-strategy-is-crucial-in-2025/ Thu, 30 Jan 2025 05:33:05 +0000 https://campaignme.com/?p=95325 On the latest episode of Campaign Middle East’s On The Record podcast, Brent Koning, the Executive Vice President and Global Gaming Lead at dentsu, discusses how an integrated gaming strategy has become critical in 2025, why it should become an expected element in the media and marketing mix, and the benefits of incorporating it into […]

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]]> Key trends that will shape mobile app campaigns in 2025 https://campaignme.com/key-trends-that-will-shape-mobile-app-campaigns-in-2025/ Tue, 01 Oct 2024 10:58:48 +0000 https://campaignme.com/?p=90188 As the mobile app industry evolves, marketers are moving away from traditional Cost-Per-Install (CPI) models and embracing more refined, action-based strategies. Cost-Per-Action (CPA) has emerged as a dominant model, focusing on meaningful user actions such as sign-ups, in-app purchases, or subscriptions. This shift addresses a major limitation of CPI campaigns—while installs are critical, they don’t […]

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]]> Cannes predictions: Authentic, comedic and witty https://campaignme.com/cannes-predictions-authentic-comedic-and-witty/ Tue, 11 Jun 2024 12:08:17 +0000 https://campaignme.com/?p=85142 Three Serviceplan Group creatives overlooking different regions come together to share their predictions about the upcoming Cannes Lions Festival of Creativity. Erick Barrios Hernández, Global Executive Creative Director at Serviceplan Americas  With the introduction of the humor category at this year’s Cannes festival, it’s clear that we’re going to see a lot of brands using […]

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]]> Predictions 2023: The year ahead for industrial communications – by Krohne’s Jonathan Ashton https://campaignme.com/predictions-2023-the-year-ahead-for-industrial-communications-by-krohnes-jonathan-ashton/ Fri, 10 Feb 2023 11:19:21 +0000 https://campaignme.com/?p=57955 By Jonathan Ashton, head of marketing and communications, Krohne Have we had what we can describe as a ‘normal’ year recently? I am putting pen to paper in the hope I inspire a few responses, spur into action those inert marcommunicators amongst us and escape judgment by my peers if my forecasts appear inaccurate or […]

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