PRCA Archives - Campaign Middle East https://campaignme.com/tag/prca/ Wed, 01 Apr 2026 10:01:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png PRCA Archives - Campaign Middle East https://campaignme.com/tag/prca/ 32 32 PRCA MENA appoints board members to restructured Advisory and Strategy Boards https://campaignme.com/prca-mena-appoints-board-members-to-restructured-advisory-and-strategy-boards/ Wed, 01 Apr 2026 10:01:48 +0000 https://campaignme.com/?p=118485 PRCA MENA has appointed new Board members to its restructured Advisory and Strategy Boards. The move aims to underline the global Trade Association’s commitment to the region, where it continues to offer support in response to the current situation in the Middle East. The decision follows a review of the Association’s strategic priorities, which are […]

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]]> PRCA MENA unveils Growth Pulse Report 2026 at its Leaders’ Breakfast https://campaignme.com/prca-mena-unveils-growth-pulse-report-2026-at-its-leaders-breakfast/ Fri, 13 Feb 2026 12:46:54 +0000 https://campaignme.com/?p=116219 PRCA MENA has launched its 2026 Growth Pulse Report at its first Leaders’ Breakfast of the year in Dubai yesterday. At the members-only event, PRCA MENA unveiled the findings of its report which has been centred on the commercial health of marketing communications agencies across MENA alongside forward-looking insight into investment priorities and growth expectations […]

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]]> PRCA MENA opens registrations for Young Lions PR Competition 2026 https://campaignme.com/prca-mena-opens-registrations-for-young-lions-pr-competition-2026/ Wed, 21 Jan 2026 06:00:44 +0000 https://campaignme.com/?p=114835 PRCA MENA has officially opened registrations for the PRCA MENA Young Lions PR Competition 2026, inviting public relations professionals aged 30 and younger to test their creativity, strategic thinking and resilience on a regional stage that leads directly to global recognition. The regional competition selects the winning team to represent MENA at the Cannes Lions […]

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]]> PRCA MENA Awards 2025 spotlights 67 winners across the region https://campaignme.com/prca-mena-awards-2025-spotlights-67-winners-across-the-region/ Wed, 12 Nov 2025 11:42:09 +0000 https://campaignme.com/?p=111741 The PRCA MENA Awards 2025 returned in full force last night, honouring outstanding talent, creativity, and impact in public relations and communications across the Middle East and North Africa. Held at Mare by Bussola, The Westin Dubai Mina Seyahi on 11 November, the sold-out exclusive gala welcomed more than 350 industry leaders and professionals for […]

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]]> PRCA’s Sarah Waddington says, “PR must sit at the heart of business” https://campaignme.com/prcas-sarah-waddington-says-pr-must-sit-at-the-heart-of-business/ Thu, 30 Oct 2025 09:19:42 +0000 https://campaignme.com/?p=111095 As the Middle East’s communications landscape accelerates –  driven by scale, ambition, and digital transformation – the role of PR professionals is shifting rapidly. To unpack what the future holds, Campaign Middle East spoke with Sarah Waddington CBE, Global CEO of the Public Relations and Communications Association (PRCA), on the evolving priorities for the region. […]

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]]> PRCA MENA launches Pitch Forward survey to reshape pitching practices https://campaignme.com/prca-mena-launches-pitch-forward-survey-to-reshape-pitching-practices/ Mon, 02 Jun 2025 07:30:47 +0000 https://campaignme.com/?p=103209 PRCA MENA, the regional arm of the world’s largest PR body, has launched Pitch Forward, a regionally-focused survey designed to spotlight and reshape pitching practices across the public relations and communication industry. The findings will inform practical recommendations and codes of best practice to drive fairer and more sustainable pitching standards globally. According to PRCA, […]

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]]> Imad Lahad announced as Vice Chair of PRCA MENA board https://campaignme.com/imad-lahad-announced-as-vice-chair-of-prca-mena-board/ Thu, 25 Jul 2024 10:39:12 +0000 https://campaignme.com/?p=87666 The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) announces the appointment of Imad Lahad, Managing Director at APCO Worldwide, as the new Vice Chair of its board. Lahad, who has been with APCO Worldwide since 2013, leads the Dubai office and heads the AI Comms Lab. He is known for […]

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]]> PR Arabia joins the PRCA as a member https://campaignme.com/pr-arabia-joins-the-prca-as-a-member/ Wed, 22 Nov 2023 05:30:09 +0000 https://campaignme.com/?p=72591 The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced the full-service public relations and communications firm PR Arabia, as its latest corporate member. Based in Jeddah, Saudi Arabia, PR Arabia offers media relations, social media management, influencer marketing, and event management services. Founded by professionals with […]

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]]> Winners of PRCA MENA Awards announced https://campaignme.com/prca-mena-awards-announces-winners/ Fri, 05 May 2023 09:45:58 +0000 https://campaignme.com/?p=61350 By Jalaja Ramanunni PRCA MENA Awards has recognised PR campaigns and industry talent in the Middle East and North Africa region with the seventh edition of its awards. Weber Shandwick MENAT agency took home nine awards, while Gambit Communications won six awards. The PRCA MENA Awards featured 37 categories, covering teams, campaigns and individuals. APCO Worldwide was […]

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]]> Shortlist for PRCA MENA’s Regional Awards announced https://campaignme.com/shortlist-for-prca-menas-regional-awards-announced/ Fri, 03 Feb 2023 05:00:47 +0000 https://campaignme.com/?p=57660 The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced the shortlist for its Regional Awards. The annual ceremony creates an opportunity to recognise and celebrate the finest campaigns and work produced by communications teams and individuals in the MENA region. Monika Fourneaux, head of EMEA PRCA, said: “We’re pleased to announce the finalists for our 2023 Regional Awards […]

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