Prasad Sawant Archives - Campaign Middle East https://campaignme.com/tag/prasad-sawant/ Tue, 28 Sep 2021 11:42:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Prasad Sawant Archives - Campaign Middle East https://campaignme.com/tag/prasad-sawant/ 32 32 Industry forum: Has digital marketing struck the right balance between performance and awareness? https://campaignme.com/industry-forum-has-digital-marketing-struck-the-right-balance-between-performance-and-awareness/ Thu, 05 Aug 2021 09:00:22 +0000 https://campaignme.com/?p=39313 Diana Safaryan Senior associate and feed specialist, Merkle No Many businesses find it difficult to focus on the long-term value of branding when there are short-term KPIs that need to be met, and rightly so. As performance marketing becomes more data-driven, advertisers can reach their ‘in-market’ audiences in a more sophisticated and efficient way. However, […]

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